eBay has agreed to acquire Cox Automotive Media Solutions, which owns CarsGuide.com.au and Autotrader.com.au, leading automotive platforms that make it easier to review, buy and sell cars in Australia.
Subject to deal close, the two consumer brands will join the Gumtree Australia business, a part of the eBay Classifieds Group (eCG) portfolio.
Together, Autotrader.com.au, which has about 2,300 dealers and approximately 90,000 listings, and Gumtree, which has approximately 1,800 dealers and about 80,000 private-party listings, provide a compelling car-buying offering and enable Gumtree to develop a more competitive and attractive platform for Australian consumers.
“This acquisition is an important part of eBay Classifieds Group’s verticalization strategy in the automotive market, following our successful acquisition of Motors.co.uk in the United Kingdom earlier this year. Gumtree is already an established player in the Australian private sales market, and the addition of CarsGuide.com.au and Autotrader.com.au will make our offerings even more compelling by giving Australian consumers and dealers more reach and choice in market.”
Alessandro Coppo, Senior Vice President and General Manager, eBay Classifieds Group
Building a Comprehensive Classifieds Platform
CarsGuide.com.au provides a resource for sellers and dealers to access research and content to confidently buy and sell vehicles.
Autotrader.com.au is an automotive marketplace that provides services for dealers and creates key relationships between buyers and sellers.
Combined with Gumtree Australia, the three brands create a comprehensive offering for the automotive industry and a strong competitive alternative to existing online automotive classifieds platforms.
The transaction is subject to regulatory approvals in Australia and other closing conditions. It is expected to close in Q2 2020.
eBay Refocus on Vehicles?
In less than a week, this is the second major announcement that appears to boost eBay’s presence in car and truck sales.
Just about a week ago, the company released a brand new Car and Truck buying app in the U.S. on the IOS and Android app marketplaces.
What do you think of eBay’s acquisition of automotive classifieds platforms and does it mean eBay is refocusing on cars and trucks?
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