Leading marketplace eBay UK has pledged its support to the British fashion industry by becoming a Patron of the British Fashion Council (BFC).
Joining brands from across the fashion and retail landscape including M&S, Mulberry, and Selfridges, becoming a Patron will see the eCommerce brand contribute to the BFC’s mission to make a positive change in the fashion industry.
eBay UK Working On Fashion Sustainability
Through its Patronage, eBay UK will specifically advance the work the British Fashion Council does to drive awareness of sustainable fashion for buyers and sellers, and to progress innovation for re-use and resale solutions.
“For 25 years eBay has been connecting shoppers with their favorite brands, helping to make fashion more accessible for everyone. From designer goods to vintage treasures and everyday essentials, eBay has fast become a go-to place for shoppers that want to find unique pieces for their wardrobe or buy better, alongside brands that want to reach new customers or extend the life of their goods.
“Our patronage of the British Fashion Council is a demonstration of our commitment to UK retail and the fashion industry. We look forward to working with Caroline and her team to help lend our skills and expertise in eCommerce and circularity in the fashion industry to developing sustainable fashion solutions for buyers and sellers.”Jemma Tadd, Head of Fashion, eBay UK.
“We are thrilled to welcome eBay UK as BFC Patron and for their support of the fashion industry. eCommerce is a major part of the fashion industry, helping to raise the profile of many British designers and brands among a global audience.
“As the fashion industry increasingly looks to reduce its impact on the environment, eBay’s marketplace model can help drive forward a more circular fashion industry, which is vital for ensuring the future of British fashion.”Caroline Rush, Chief Executive, BFC.
The announcement follows the continued growth of eBay UK’s fashion offer and its investment in becoming an enabler of a more circular fashion industry, including:
- The launch of Imperfects Hub, a destination for sought-after in-season branded fashion that may not be 100% perfect. Featuring over 180 brands including North Face, Off White, Puma, Fila, and Timberland;
- The expansion of Brand Outlet, a destination to shop end of season stock from over 200 designer and high street brands such as Seasalt, Joules, and Superdry at up to 70% off;
- The continued growth of the secondhand fashion category on eBay UK, with the platform witnessing a 28% increase in the number of secondhand fashion items listed on eBay UK in January 2022 compared to last year.
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