eBay UK Announce Love Island’s Tasha Ghouri as First Pre-Loved Ambassador

eBay UK and Love Islander and style icon, Tasha Ghouri, have today signed the first non-fast fashion brand partnership to come out of the cult TV series, in a continued aim to change the way we shop for clothes. 

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The online marketplace, which has seen one pre-loved fashion sale every second so far in 2022 and provided Islanders with pre-loved fashion for the first time ever this summer, is proud to announce Tasha Ghouri, as its first ever ‘Pre-Loved Ambassador’. 

Continuing in its mission to change the way we shop for clothes and putting secondhand fashion center stage, the collaboration is a natural next step for eBay after the model and dancer was quickly dubbed this year’s fashion style icon, providing us with a master class in pre-loved styling each night.

And it’s Tasha’s natural flair for fashion and strong personal style that first caught the eye of eBay’s Love Island stylist, Amy Bannerman all those weeks ago. 

“Mixing high street with high fashion, from vintage Versace to glamorous micro dresses, blending the idea of gendered dressing with oversized men’s bomber jackets and stunning in looks that wouldn’t be out of place on the runway, not only did she capture hearts but turned heads with her effortless sense of style.”

Amy Bannerman, eBay’s Love Island Stylist

eBay UK Launches First Ever Pre-Loved Ambassador

The collaboration between eBay UK and Tasha may come as a surprise for some after viewers speculated whether Islanders might strike up deals with fast fashion brands. In a first-ever, the partnership with eBay UK will see Tasha promoting a responsible and conscious way of shopping that can help both wallets and the planet.

“Over the past 8 weeks, we’ve seen Islanders embrace pre-loved for the first time ever on mainstream TV, showing that simple additions or swaps to outfits can make all the difference – in so many ways. 

“Tasha has been a game-changer and her eye for style is undeniable. She is a fantastic role model for what fashion of the future looks like and we look forward to bringing Tasha’s vision and style to life as our partnership continues.” 

Jemma Tadd, Head of Fashion, eBay.

More about the partnership will be revealed in the near future as Tasha kicks off her role.