eBay UK Revives Pimp My Ride Using Parts & Supplies From The Marketplace
eBay UK has today announced that they have partnered up with the classic MTV car show, Pimp My Ride. The new show will be exclusive to the MTV UK YouTube channel and will feature parts and supplies sourced from the eBay UK marketplace.
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Following on from the success of eBay UK’s partnership with Love Island in the UK, where they supplied the show’s contestants with pre-loved items found on eBay. It looks like eBay is hoping to carry on that trend in another one of their key focus categories which is eBay Motors parts and accessories, and what better way to highlight what can be achieved than with the Pimp My Ride show?
Will Nostalgia Lead to Increased eBay UK Sales?
Among a certain generation, most likely Millenials, they grew up with the Pimp My Ride show, first made famous in the US, before being exported to the UK with its own version, sadly without the host Xzibit.
Whilst it appears that for now the Pimp My Ride format partnered by eBay will only be available on the MTV YouTube channel and therefore will not have the same reach as Love Island did on a prime time Tv channel, it would be foolish to discount the potential reach.
Pimp my ride became a cultural icon, with the term being coined for any time someone modified their vehicle. With such cultural importance, it will be interesting to see how much traction and attention this new series will get on the YouTube format and with a younger generation who perhaps missed the original.
If you are a car and parts seller on the eBay platform, then this should be exciting news for you. The result of this partnership can only lead to more traffic and sales as people become motivated to pimp their own rides. The only question is, how big will the surge be, and that will most likely determine whether eBay US will try to replicate this same format.
If you want to find out more about the show and the partnership you can check out eBay’s dedicated page here.
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Dave Furness
Dave is a Co-Founder of eSeller365. For over 10 years he has been involved with eCommerce with a particular interest in the marketplaces and the huge opportunities available for sellers when utilizing a multi-channel strategy. After a year of being the UK’s youngest eCommerce consultant, he built an education platform called UnderstandingE that showed the world how to utilize Magento as the “Third Generation of Multi-Channel software”.
Dave has also created a YouTube channel dedicated to entrepreneurship and eCommerce as well as a podcast dedicated to mental health awareness. When Dave isn’t working his main interests include learning and playing Chess, researching the Crypto and NFT space, and trying to find the nearest beach.