eBay Updates Sellers On New EU Regulations For Selling To Europe
The European Union have announced plans for some enhanced measures to ensure product compliance for goods entering the EU.
eBay has released a statement to inform their sellers as to what this means for sellers that send items to Europe. The statement reads as follows:
“We want to provide an update regarding plans by the European Union to enhance enforcement of product compliance, which will impact US sellers selling to buyers in the EU. The EU Regulations on market surveillance, together with the Guidelines for its practical implementation, established the legal framework for customs or regulators to verify and enforce requirements of EU product compliance including the CE symbol (see image below) which is a certification by manufacturers that the products meet EU legal and safety standards.
Starting July 16, 2021, CE-marked products sold into the EU, will require an “economic operator” established in the EU. (Economic operators are responsible for working with authorities by providing technical information or taking certain action for the products.) An economic operator can be a manufacturer, importer, authorized representative or a fulfilment service provider. Most larger brands of CE-marked products will have an economic operator already established in the EU.
You will be required to ensure the name and contact details of the EU economic operator are listed on the product or in the product packaging. (This information generally accompanies new in-box items manufactured or imported for the EU market.) If the products you ship to the EU don’t contain this information, your goods may be stopped at customs or prevented from being delivered to your buyer.
eBay is working to obtain more information as well as options for sellers who sell goods that do not have an economic operator. Please visit our Help Hub page for the latest updates.”
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Dave Furness
Dave is a Co-Founder of eSeller365. For over 10 years he has been involved with eCommerce with a particular interest in the marketplaces and the huge opportunities available for sellers when utilizing a multi-channel strategy. After a year of being the UK’s youngest eCommerce consultant, he built an education platform called UnderstandingE that showed the world how to utilize Magento as the “Third Generation of Multi-Channel software”.
Dave has also created a YouTube channel dedicated to entrepreneurship and eCommerce as well as a podcast dedicated to mental health awareness. When Dave isn’t working his main interests include learning and playing Chess, researching the Crypto and NFT space, and trying to find the nearest beach.