middle east marketplace

eCommerce Platform Goes Live in UAE

The middle-east is a growing eCommerce market. Amazon recently added the region to its portfolio by acquiring and delivery service

Now there is a new entrant in the region with $1 billion backing by Emaar Properties chairman Mohamed Alabbar in

The new marketplace offers top brands in electronics, fashion, home & kitchen, beauty & fragrance, baby products and grocery. is also available as an App in the Google Play and IOS app stores.

“Today, we are excited to deliver orders to our first customers. We are proud to take this important first step in our journey, and we are committed to making Noon the region’s Arabic-first e-commerce platform.
As digital technologies cause disruptions across industries and geographies, it is important for us to shape a digital marketplace that is relevant to our local markets and serves as a growth platform for brick-and-mortar retailers.”

Emaar Properties chairman Mohamed Alabbar

The marketplace is available in two languages Arabic and English, making it easier for part-time residents or expats to shop the marketplace.

There is also an option for sellers to open their own stores on, making similar to Amazon by offering their own fulfillment and marketplace seller fulfillment.

Currently, the new marketplace is available only in the UAE (Emirates), but will soon expand to Saudi Arabia.


The investment by Amazon and the launch of this new Amazon-style marketplace in the middle east is a sign that this geographic market is growing rapidly.

With regional logistics companies such as Aramex and expanding deliveries and courier services, the competition in eCommerce will only heat up.

What do you think of the regional opportunities? If you could easily access the market, would you do it? Let us know in the comments section below.

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  1. Shady Halil says:

    Diverse multi-model e-commerce businesses are booming all over the world. Personalization, adaptation, convenience and superb customer service are all marketplace characteristics the enriches e-commerce business models, and sluggeshing -at the same time- in traditional brick and mortar retail settings. Rooooocks…

    Well done.

    1. The boom of middle eastern eCommerce is going to be here sooner rather than later at this rate and of course with Amazon acquiring Souq too! Exciting times

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