Etsy Launches TV Commercials on Olympic Viewing Networks

Today, Etsy launched a new TV campaign on all Olympic viewing networks, celebrating makers on its platform and recognizing the challenges they often have to overcome to pursue their passion.

The campaign consists of two commercials – :30 and :15 seconds – produced in partnership with advertising agency 72 and Sunny New York.

The commercials shine a spotlight on the path (usually a less popular and less traveled one) many creative artists take – starting at a young age – through adulthood – to become creative business owners.

The featured stories focus on the commonalities between makers and athletes – their dedication to the craft, the focus on skills and technical precision, and the pursuit of a life-long passion.