Etsy Selects Orchard as Creative Agency

Etsy Selects Orchard As Its New Creative Agency

Earlier this year, we picked up a report by Ad Age indicated that Etsy was potentially evaluating a new creative agency, with the possibility of replacing 72andSunny, which had been responsible for numerous significant brand campaigns for the company.

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In May, a series of new video spots were released by the marketplace, which now appear to be the final project undertaken by 72andSunny for the company.

This week, Etsy announced that moving forward, Brooklyn-based Orchard will become its new creative agency.

Orchard has an impressive track record, having created campaigns for major companies such as Amazon, Google, Nike, Champs Sports, Oikos, Ocean Spray, and others. Their outstanding performance led to them being recognized as a Standout on Ad Age’s 2023 Agency A-List.

Here are examples of their work for other clients.

As their initial collaborative project, Etsy and Orchard will work together this summer to create a new holiday campaign, set for release in the UK and U.S. in fall.

The campaign will build upon the existing “Etsy Has It” creative platform and is anticipated to bring a fresh and innovative approach with the involvement of Orchard as its new creative partner.

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