etsy marketplace test

Etsy makes public experiments of new features or options it is testing on its platform. In most cases only a few buyers or sellers will see these tests.

Whenever we learn of a new test, we will publish it on our site. You can also check all current tests by following this link.

When a test has concluded, we will update the title of the post as [Closed], meaning the test has ended.

A concluded test does not mean the feature is live or will go live soon. Sometimes Etsy may decide the feature or option it was testing wasn’t generating the results they expected.

Test Details

Test Name: Testing a new badge in the review section of the listing page

What Etsy is Testing: Etsy is showing a badge in the review section of the listing page for sellers that have received high ratings in the past month.

Goal: To increase buyer confidence by highlighting items that have received several 5-star reviews in the last month.

Audience: A percentage of buyers on Etsy

Start Date: September 2018

Our Take: Are buyers really swayed by badges? There are a lot of review functions already on Etsy.

We would love to hear your feedback on this test. Please use the comments section below or head over to our Facebook Group for Small Business Sellers and interact with other small business owners.

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Please head over to our Facebook Group for Small Business Sellers and interact with other small business owners.

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