Etsy announced today they will be holding their first holiday sales event from November 20 to December 1. This is part of the type of on-platform promotions the company discussed during their recent earnings call.
While the company did not provide details on the creative they will use, the dates do fall around the Thanksgiving weekend and Black Friday/Cyber Monday days.
Etsy wants seller to be ready, and they are asking that seller prepare listings that could benefit from that sale. To participate in the sales event, use the Sales and Coupons tool in Shop Manager to discount your listings between 10% and 60% off during that time.
Etsy also published a holiday guide, which you can find here.
What do you think about Etsy doing on-store promotions to drive business to participating sellers? Drop us a line in the comments section below.