Facebook Launches Facebook Pay Payment Service in U.S.

Facebook is launching a new pay service called Facebook Pay. The service will provide people with a convenient, secure and consistent payment experience across Facebook, Messenger, Instagram and WhatsApp.

People already use payments across our apps to shop, donate to causes and send money to each other. Facebook Pay will make these transactions easier while continuing to ensure your payment information is secure and protected.


Deborah Liu, VP, Marketplace & Commerce

With Facebook Pay users can:

  • Add a preferred payment method once then use Facebook Pay where available to make payments and purchases on Facebook apps, instead of having to re-enter their payment information each time.
  • Set up Facebook Pay app-by-app, or choose to set it up for use across apps (where available) — that means Facebook won’t automatically set up Facebook Pay across the apps a user is active on, unless the user chooses to do so.
  • View payment history, manage payment methods and update payment settings in one place.
  • Get real-time customer support via live chat in the US (and in more places around the world in the future).
  • Clearly understand which payment services are part of Facebook.

Facebook Pay will begin rolling out on Facebook and Messenger this week in the U.S. for fundraisers, in-game purchases, event tickets, person-to-person payments on Messenger and purchases from select Pages and businesses on Facebook Marketplace.

The company plans to bring Facebook Pay to more people and places, including for use across Instagram and WhatsApp.

How It Works

Users can start using Facebook Pay on Facebook or Messenger with just a few taps:

  1. Go to “Settings” > “Facebook Pay” on the Facebook app or website.
  2. Add a payment method.
  3. Now choose Facebook Pay when making a payment the next time on the platform.

Once Facebook Pay is available on WhatsApp and Instagram, users will be able to set it up directly within each app.

Facebook Pay supports most major credit and debit cards as well as PayPal. Payments are processed in partnership with companies like PayPal, Stripe and others around the world.

Facebook Pay is built on existing financial infrastructure and partnerships, and is separate from the Calibra wallet which will run on the Libra network.

Facebook Pay Security

Facebook has offered trusted payment experiences since 2007, and the company has processed more than $2 billion in donations alone since they launched their first fundraising tools in 2015.

Facebook Pay is designed to securely store and encrypt card and bank account numbers, perform anti-fraud monitoring on the platform’s systems to detect unauthorized activity and provide notifications for account activity.

Users can also add a PIN or use their device biometrics, such as touch or face ID recognition, for an extra layer of security when sending money or making a payment. Facebook does not receive or store a device’s biometric information.

Facebook Pay is now available in the U.S. and more information is available at pay.facebook.com.

What do you think about this new payment service from Facebook?

Please use the comments section below or head over to our Facebook Group for Small Business Sellers and interact with other small business owners.

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