FedEx has promoted Brie Carere, Chief Marketing, and Communications Officer, to be the company’s first Chief Customer Officer. She also was named co-President and co-CEO of FedEx Services, a role she will share with Rob Carter, Executive Vice President, and Chief Information Officer.
As Chief Customer Officer, Carere will bring the strategy, sales, product development, digital experience, marketing, communications, customer experience, revenue management, and FedEx Office retail teams under one function. This new alignment will support a strategy that focuses on a complete end-to-end customer experience with an emphasis on digital innovation.
Customer-Centric Focus For FedEx
“FedEx is a customer-centric brand, and the strategic alignment of these functions will help us deliver even better experiences,”
“For the past four years, Brie has been responsible for the commercial strategy and revenue growth for the company, delivering exceptional results. Her drive, creativity, and passion for the customer make her a perfect fit for this new role.”Raj Subramaniam, President and CEO, FedEx.
“Customers are at the heart of everything we do at FedEx…Now we will have an even stronger focus on innovating and changing what’s possible on their behalf. I am fortunate to lead a world-class team, and together we will create an industry-leading end-to-end customer experience.”Brie Carere, Chief Customer Officer, FedEx.
As co-President and co-CEO of FedEx Services, Carere will work with Carter in leading the division that provides strategic and technological support to the FedEx operating companies.
Since joining FedEx in 2001, Carere has gained broad experience across every aspect of marketing, with a consistent focus on improving the customer experience globally. Most recently, Carere served as Chief Marketing and Communications Officer, leading an organization of more than 10,000 team members across multiple FedEx operating companies and overseeing the company’s global marketing strategy, including communications, advertising, brand and reputation, product and business development, innovation, eCommerce, retail marketing, digital access, customer experience, and global pricing. Read more about Carere here.
Connect With Us And Other Small Business Owners
Please head over to our Facebook Group for Small Business Sellers and interact with other small business owners.
Subscribe to Our Newsletter
Business Insights for Your Online Business Presented with a Dash of Humor
We do not share your information and you can unsubscribe anytime.