FedEx Express has completed the rollout of its FedEx Reusable Pak, offering a more sustainable choice for eCommerce shipments in Europe.
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The new packaging product was designed to help meet the needs of a growing eCommerce market by promoting sustainable end-user consumer choices.
The new products were made available to FedEx Express customers across Europe in July and are offered as complimentary packaging to new and existing customers, alongside a portfolio of right-size packaging solutions.
“The addition of reusable products to our packaging portfolio can pack a powerful punch if it promotes a positive shift in how end-user consumers think and behave. While eCommerce returns cannot always be avoided, we see a growing consumer awareness around reducing and reusing packaging. The Reusable Pak is one way we can make sustainable choices easier for our customers and their customers, by putting a solution that minimizes packaging waste into their hands.”David Canavan, Chief Operating Officer, FedEx Express Europe
FedEx Reusable Pak Options
The new portfolio of reusable packaging comes in sizes Small, Large, and Extra-large, and a bubble-technology padded option is also available.
Suitable for shipments up to 2,5kg, the FedEx Reusable Pak is resealable to facilitate returns without added waste.
Extensive performance testing was carried out for the new product to help ensure that when the FedEx Reusable Pak is used a second time, customers experience the same high-quality packaging they expect from FedEx, without a need to use additional packaging tape.
The ‘Cross-Border E-Commerce Shopper Survey‘ published in 2018 by International Post Corporation found that as many as 60 percent of shoppers ‘agree’ or ‘strongly agree’ that they would like their eCommerce packaging to be sustainable.
Increasing circularity is an important component of the FedEx approach to sustainability.
As the company strives to achieve carbon-neutral operations globally by 2040, the European business has been reshaping sourcing and procurement practices to integrate and prioritize sustainability criteria.
As FedEx Express moves towards more eco-conscious consumption and production, the introduction of the Reusable Pak is just one way the company is encouraging customers and end consumers to do the same.
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