U.S. retailers with store and eCommerce location may now want to check out First Data as it is expanding Apple Pay acceptance. This includes the use of merchant loyalty programs and gift cards!
Here is The Press Release from First Data
Today First Data, a global leader in commerce-enabling technology, announced new initiatives with Apple designed to broaden the distribution of First Data’s Clover® devices and accelerate the expansion and digital transformation of Apple Pay.
First Data’s Clover Go device, an EMV and Apple Pay-enabled mobile card reader that gives business owners the flexibility to accept secure payments anywhere, will be available in the coming weeks on Apple.com and in Apple retail stores across the United States.
Apple Pay is transforming mobile and digital payments with easy, secure payments that are fast and convenient. First Data is supporting the further expansion of Apple Pay by enabling merchants to offer loyalty, gift, and stored value card solutions through integration with Gift Solutions and the Clover platform.
This collaboration further enhances the Apple Pay user experience while boosting loyalty for the merchant.
First Data was one of the first payment technology companies to support the launch of Apple Pay. Today, more than one million of First Data’s business clients now accept Apple Pay.
“Enabling Apple Pay for our merchant clients allows us to offer our clients more forms of payment acceptance. This ensures that they can meet the evolving preferences of their customers through the secure, user-friendly experience Apple Pay delivers,” said Dan Charron, Executive Vice President, Global Business Solutions, First Data.
“Apple is also giving us a great opportunity to create brand awareness for Clover Go devices, which we expect will benefit all of our sales channels.”
First Data’s Clover Go Available Soon on Apple.com and in Apple Stores
Clover Go devices, equipped with Apple Pay acceptance, will be available in the coming weeks at Apple Stores across the United States. Clover Go is a fully-integrated card reader that accepts NFC, EMV, and magnetic stripe transactions all in one sleek device.
Clover Go can be used with iPhone and iPad, and it is one of the fastest devices on the market with the ability to accept EMV transactions in less than 3.5 seconds.
Backed by the power of the Clover platform, Clover Go is well suited for businesses looking for a mobile payment device that will grow alongside them. Not only can a business owner start accepting payments quickly and easily with Clover Go, but they also have access to hundreds of apps in the Clover App Market, which are all designed to help businesses run more efficiently.
The Clover Go app seamlessly integrates with the full range of First Data’s Clover devices, enabling a business owner to add point-of-sale solutions as their businesses grow and their needs evolve.
Apple Pay Support for Loyalty and Gift Cards Solutions
In order to further enhance the customer experience with Apple Pay, First Data will enable Apple Pay support for loyalty and gift cards through integration with First Data’s Clover platform.
As a result of the integration, more businesses offering Apple Pay can now benefit from First Data’s robust suite of gift and loyalty solutions. Developers and third party loyalty providers can also leverage the Clover platform to facilitate Apple Pay-enabled experiences for Clover merchants.
First Data’s gift and loyalty solutions are designed to establish a stronger relationship between a merchant and its customers, while incentivizing consumers to become repeat customers.
Apple Pay Now Enabled in One Million First Data U.S. Merchant Locations
First Data is also announcing today that it now supports Apple Pay transactions at more than one million merchant locations in the United States. In addition to brick-and-mortar merchants, clients accepting payments via app and on the web can now offer Apple Pay to their customers.
Online shopping in apps and on websites accepting Apple Pay is as simple as the touch of a finger with Touch ID, eliminating the need to manually fill out lengthy account forms or shipping and billing information.
When paying for goods and services on-the-go in apps or Safari, Apple Pay works with iPhone 6 and later, iPhone SE, iPad Pro, iPad (5th Generation), iPad Air 2, and iPad mini 3 and later.
Consumers can also use Apple Pay in Safari on any Mac introduced in or after 2012 running macOS Sierra and confirm the payment with iPhone 6 or later or Apple Watch, or with Touch ID on the new MacBook Pro.
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