This time of year is optimal for many online retailers to evaluate their performance during the holiday season. It is also the time to look forward and make adjustments to product mix, marketing, and sales channels.

eBay made a lot of changes over the last year and some of them are very important as the company will expand on structured data for building new shopping experiences.

The company announced they are taking reservations for their 4 week Seller Boot Camp that starts on March 5, 2018.

This is an online Boot Camp (no workout clothes, boxing gloves, or fatigues required) and every participant will receive four weekly lessons and assignments. After completing the lessons, sellers can discuss the results with fellow Boot Camp sellers.

eBay says it will take about two hours of time per week for sellers to gain the most advantage from this program. That is a very small price to pay to learn some insights to make your eBay listings stand out.

The lessons will be taught via video, blog posts, and Seller Center pages. To help get your eBay business in shape for 2018, here is the Boot Camp plan for the four week period.

March 5-11, Week 1: Driving a profitable business in 2018.
Get tips to understand your business metrics and financial health.

March 12-18, Week 2: Leverage eBay’s data insights.
How to use resources like Seller Hub and eBay’s sourcing and pricing guidance to make smart decisions.

March 19-25, Week 3: Creating the right buyer experience.
The changing landscape of ecommerce and buyer behavior (and what it means for sellers)
Best practices for returns and shipping

March 26-April 1, Week 4: Creating the Perfect Listing.
Best practices for titles, descriptions, data, and photos
How to boost visibility and bring in buyers

To learn a little more about this free offer from eBay and how you can sign up, go to their Seller Boot Camp page here.

If you sign, let us know what you think of this free program. Head over to our Facebook Discussion Group or use the comments section below.

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