GoDaddy Chooses Amazon AWS for Its Infrastructure of The Future

In an announcement that may change the hosting landscape a bit, GoDaddy has chosen Amazon AWS to run most of its services. This is a multi-year transition that will see GoDaddy move many the infrastructure services it currently manages itself onto Amazon AWS.

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Potentially, this may benefit eCommerce sellers that use WordPress/WooCommerce and Magento, both installations offered as specialty services on GoDaddy. By moving to Amazon AWS, GoDaddy may be able to provide better global load management and website performance over other hosting solutions.

“As a technology provider with more than 17 million customers, it was very important for GoDaddy to select a cloud provider with deep experience in delivering a highly reliable global infrastructure, as well as an unmatched track record of technology innovation, to support our rapidly expanding business,” said Charles Beadnall, Chief Technology Officer at GoDaddy.

“AWS provides a superior global footprint and set of cloud capabilities which is why we selected them to meet our needs today and into the future. By operating on AWS, we’ll be able to innovate at the speed and scale we need to deliver powerful new tools that will help our customers run their own ventures and be successful online.”

GoDaddy which became famous for using risque ads featuring women pitching domain name registrations has grown up to become a more serious player in hosting and business technology.

It had to change its work culture, improve backwards technology, and make adjustments to its advertising. New commercials are very different and focus on solutions for business owners instead of half naked women.

This year, the company is also sponsoring the final ride at the Indy 500 by professional race car driver Danica Patrick, that has been one of their primary spokespersons for years in IndyCar and NASCAR.

Bottom line, there is a more serious side to GoDaddy now.

Adding Amazon AWS services to run its infrastructure may help it shed the image from offering incomplete or substandard hosting and business technology services to market-leading products build on Amazon’s superior cloud technologies.

Do you have any thoughts about GoDaddy and its transition to Amazon AWS? Head over to our Facebook Discussion Group or use the comments section below.

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