Google Shopping on web

Google has decided to shut down the Google Shopping apps for IOS and Android devices according to a report from 9to5Google that now has been confirmed by Google.

Moving forward, the Google Shopping experience will only live on the web even for mobile devices and the company plans to evolve that experience for users.

“Within the next few weeks, we’ll no longer be supporting the Shopping app. All of the functionality the app offered users is available on the Shopping tab. We’ll continue building features within the Shopping tab and other Google surfaces, including the Google app, that make [sic] it easy for people to discover and shop for the products they love.”

Google Spokesperson to 9to5Google

According to Google, the app is supposed to retain functionality until about June, but 9to5Google reported that some people were already experiencing problems with the Google Shopping app. The app generated an error message for some users suggesting they should go shopping.google.com.

Much of the functionality of the apps is available in the web version and it appears that Google is evaluating various apps for continued support if users can get the same or similar experience on the web. For example, in 2019, Google shut down the Google Adsense apps as the online experience had more features.

The key takeaway for online merchants and online sellers on marketplaces is that the Google Shopping service itself is not shutting down. Google also appears confident enough that users of the Google Shopping apps will transition to the web version, continuing the exposure for merchants on Google Shopping.

Also, Google plans to expand the Google Shopping service and further develop integrations with its core Google search product.

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