Last July, Google announced it would be changing the mobile experience of AdSense for publishers by discontinuing the stand-alone mobile apps on iOS and Android.
The company acknowledged that more than one-third of users were using mobile apps to check on their advertising revenue.
However, Google also believed moving the reporting tool to a web experience will allow them to provide a better and unified experience on both platforms.
“By investing in a common web application that supports all platforms, we will be able to deliver AdSense features optimized for mobile much faster than we can today.”
A few days ago, it made good on the announcement from last year, and the Google AdSense apps disappeared from the iOS App Store and Google Play.
How to Access Mobile Version
From now on, publishers on mobile devices go to the same base URL https://www.google.com/adsense/ as they would on the desktop to access information about their Google AdSense account and earnings.
The main Google AdSense dashboard page now serves a mobile version using the same card format reports users know from the desktop.
While the mobile page technically provides access to other areas in Google AdSense, such as setting up ad units or more detailed reporting, only the dashboard is optimized for mobile right now.
There is no word if Google will expand the mobile experience to other sections, but the original apps were reporting only apps anyway, so the functionality is similar.
For those users who have the iOS or Android app already installed on their devices, the apps will continue to work as previously, but Google will no longer offer updates or improvements.
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