In 2019, Google announced it would be changing the mobile experience of Google AdSense for publishers by discontinuing the stand-alone mobile apps on iOS and Android.
The company acknowledged that more than one-third of users were using mobile apps to check on their advertising revenue.
However, Google also believed moving the reporting tool to a web experience will allow them to provide a better and unified experience on both platforms.
“By investing in a common web application that supports all platforms, we will be able to deliver AdSense features optimized for mobile much faster than we can today.”
A few days ago, it made good on the announcement from last year, and the Google AdSense apps disappeared from the iOS App Store and Google Play.
How to Access Google AdSense Mobile Version
From now on, publishers on mobile devices go to the same base URL https://www.google.com/adsense/ as they would on the desktop to access information about their Google AdSense account and earnings.
The main Google AdSense dashboard page now serves a mobile version using the same card format reports users know from the desktop.
While the mobile page technically provides access to other areas in Google AdSense, such as setting up ad units or more detailed reporting, only the dashboard is optimized for mobile right now.
There is no word if Google will expand the mobile experience to other sections, but the original apps were reporting only apps anyway, so the functionality is similar. So far, the other section can be accessed, but they are in desktop view mode, making them very difficult to use.
Google AdSense App Stops Working
For those users who continued to have the app installed on their mobile devices, it seems the app has stopped working this week.
We have seen reports and one of our own staff that still had the app installed report that the Google AdSense app is no longer importing data.
When Google made the announcement, it said it would no longer offer updates or improvements, but now it seems it has blocked the app from receiving Google AdSense data.
For those users that do not want to use a bookmark inside a browser, here are instructions on how to add a link to the Google AdSense experience (WebApp).
- Launch Safari on your iPhone or iPad. (This will only work with Safari on IOS)
- On Safari, enter “www.google.com/adsense/” in the URL bar on top.
- Tap the Share icon at the bottom of the screen. (That is the square with an arrow pointing up, usually the center icon)
- Scroll down to the list of actions and tap Add to Home Screen.
- You will now have the ability to change the name of the link. The default will say “Home – Google AdSense.” We suggest changing this to “AdSense” for simplicity.
- Tap Add in the top-right corner of the screen.
- Your new “WebApp” link is now on your home screen. From here you can move it like any other app on your device.
- Launch Chrome on your mobile phone or tablet. (This will only work with Chrome on Android)
- On Chrome, enter “www.google.com/adsense/” in the URL bar on top.
- Tap the menu icon (3 dots in the upper right-hand corner) and tap Add to home screen.
- Now you’ll be able to enter a name for the shortcut (we suggest “AdSense”) and then Chrome will add it to your home screen.
- From here you can move the “WebApp” link like any other app on your device.
Google seems to favor the use of WebApps as it recently also discontinued its Shopping app. With the ability to create web experiences that appear “native” on mobile devices, there may be more changes coming from Google.
This post was last updated on August 17, 2021. Originally published April 28, 2020.
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