Happy Returns (PayPal) Launches Return Shopping for Shopify Merchants

Happy Returns launches a new revenue stream for Shopify merchants called Return Shopping to help merchants retain sales when customers want to return products.

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This feature helps drive shoppers to merchants’ eCommerce storefronts within the return experience, helping retain revenue without the accounting challenges associated with exchanging items of different prices.

“Now, more than ever, shopper re-engagement and revenue retention are key priorities for merchants. It’s not enough to make returns easy, merchants need to account for every dollar and bring shoppers back at every stage. We’ve created a way to re-engage customers at a critical point in the shopper journey, in an innovative way that keeps financial reporting simple,” said Sanaz Hajizadeh, Director of Product Management, at Happy Returns.

Benefits of Happy Returns New Returns Shopping Feature

Free feature for Shopify merchants: Return Shopping is a free feature available to both current and future Happy Returns customers using the Return & Exchange Portal and Shopify. This optional feature can be enabled via the merchant’s Happy Returns dashboard.

Simple and clean reporting: Unlike exchanges, Return Shopping keeps transactions separate; the return and the new sale. By creating a new order, all relevant sales and tax details will be accurately represented within Shopify, where all downstream systems can ingest these as standard orders.

Incentives that drive conversion: Merchants can encourage shoppers with customizable incentives: a configurable discount amount on the new sale and/or the option to waive the processing fee on the return.

No changes to product catalogs:  Our return portal brings shoppers to the merchant’s e-commerce storefront, putting the latest products and their availability at shoppers’ fingertips.

Faster delivery to shoppers: Because the new sale is not linked to the return, fulfillment of the new items can start without shoppers needing to return any items first. Shoppers may also select a different shipping address and shipping method than their original order.

Revenue tracking: Merchants can monitor sales and make adjustments to their incentives and have visibility into new orders placed, total order value, length of time to pay, and cart abandonment.

Happy Returns is a PayPal company, the financial services company acquired in 2021 to expand its portfolio of eCommerce solutions.