Email marketing with iContact has just become even easier for small business owners thanks to a new integration with Zapier.
Zapier seamlessly moves information between thousands of online applications without the need for specialist coding skills, helping business owners do more with their existing technology infrastructure without significantly adding to their workload or costs.
The integration allows online businesses to automate a number of processes,enabling them to dramatically improve their email marketing efficiencies. One of the many benefits that will be of particular interest to readers of eSellerCafe is the ability for online retailers to add customers’ contact details from online purchases made via popular eCommerce platforms like Shopify, BigCommerce, and Magento directly to their email marketing lists in iContact.
This ensures customer email data is handled in a more efficient manner, enabling online retailers to create more timely– and therefore more effective – email marketing campaigns. This will be especially useful during busy online shopping periods, such as in the current run-up to the holidays, when many online retailers struggle to keep on top of vital list management strategies.
It is amazing how much data is wasted during these peak times of the year because online retailers are too busy “being busy” to fully utilize a resource that could help them generate significantly higher profits throughout the rest of the season and long into the new year.
When you consider that many retailers receive more than a third of their annual turnover in the fourth quarter of the year, failure to target new customers with upselling opportunities and other promotions could be a very expensive oversight.
Online retailers are reminded that email addresses do not age well. The average life span of an email address is only 18 months. It is therefore vital that email contacts are “hit” as quickly as possible after the initial customer engagement.
It is equally important to remember that with the right email marketing engagement strategy, online retailers can be richly rewarded by what remains the most efficient and cost-effective form of marketing available to them today.
Note: If, as many online retailers tell me, you are waiting for your email marketing list to reach critical mass before your first send, you risk sending to an already fatigued list. This will impact your results significantly and may even affect your ability to send as old data can have a detrimental impact on your email reputation.
As the world’s most powerful retention marketing technology, email marketing can be thought of as the profitable component of everything else you do to promote your business. SEO, paid search, and social media marketing can all drive traffic and generate sales, but email marketing will generate customer lifetime value (CLV) and maximize your marketing return on investment (ROI) and long-term profitability.
Despite this, too many email addresses are left to languish in incompatible systems or on spreadsheets.This essentially means many online retailers are leaving cash on the table and damaging their future profitability.
In addition to creating opportunities to integrate popular eCommerce platforms with iContact,Zapier allows online businesses to build their email lists via online payment solutions such as PayPal and Stripe, ticketing solutions like Eventbrite, online forms including Gravity Forms and Ninja Forms, online surveys from SurveyMonkey, content management systems like WordPress, and thousands of other online applications.
In short, the iContact/Zapier integration ensures that, no matter how you engage your audience online, data is collected and managed in a professional and timely manner.
There is even some good news for those marketers who still cannot let go of their old data-hoarding habits and trash their spreadsheets:Zapier allows you to populate iContact email lists from Excel and Google Sheets.
The vast number of integration possibilities between iContact and Zapier will potentially save online business owners significant time, money, and effort when considering which technology platforms they need to manage their organizations. A low-cost monthly Zapier subscription will enable businesses to stick with the products they know and trust without worrying about upgrades, overly technical (API) integrations, or more advanced and potentially overwhelming solutions.
How the iContact/Zapier Integration Works
The iContact/Zapier integration enables users to setup simple “trigger” and “action” workflows, which are known as “Zaps.”
To get you started, there are a number of pre-made Zaps available on the Zapier site.
For example: An online seller connecting their Shopify online store to their iContact account could set a trigger based on someone making a purchase to trigger the creation of a new contact in iContact. Another strategy available straight out of the box might include an abandoned Shopify shopping cart triggering the sending of an HTML email.Individual Zaps can be setup with a few clicks and require zero coding experience.
But the experience doesn’t end there. Users with more specific demands can also create their very own custom Zaps.
To learn more about how iContact and Zapier can make your email marketing more efficient and profitable,visit iContact’s Zapier integration page.
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