inkFrog Launches Analytics On Its First Webinar For 2019
Popular eBay listing service inkFrog has launched its first ever add-on feature on its platform that will help sellers better understand their business.
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The analytics add-on is a combination of a market research and sales tool and the company compared it to Terapeak, which eBay acquired in late 2017.
READ MORE: eBay Buys Terapeak to Provide More Analytics Data in Seller Hub
Key features of the new tool include:
- Research top sellers and find best selling listings in product niches
- Discover what products are trending on eBay
- Save market research for future reference
- Analyze sales data with graphical reports
Terapeak Replacement
Unfortunately, since eBay purchased Terapeak, many sellers feel the marketplace neutered the features of the once “must-have” analytics service.
While some Terapeak technology is now part of eBay’s Seller Hub, it is a limited set of features lacking much of the product and competitor detail the old independent Terapeak provided.
But even prior to the acquisition by eBay, Terapeak said it had to remove specific seller data from its reports because of an agreement between it and eBay about protecting seller privacy.
This change appeared to have cost Terapeak a lot of users and may have led the company to eventually sell itself to eBay.
READ MORE: Terapeak Removes Valuable Competition Analysis Tool
Watching the inkFrog webinar, it seems inkFrog’s analytics tool is trying to provide some of this detailed data again.
Hopefully, eBay won’t pressure inkFrog into changing its analytics tool to anonymize the data detail as it did with Terapeak.
inkFrog plans to host another more in-depth webinar going into the many powerful features of its new analytics tool.
In the meantime, the company is also offering a free 14-day trial for users to get hands-on experience with the new add-on.
The entire inkFrog Open webinar is available below. To watch a brief demonstration on the new analytics add-on, viewers can forward to 53:39 in the video.
What do you think about inkFrog offering a more advanced analytics tool over the in-house offering by eBay? Please use the comments section below or head over to our Facebook Group for Small Business Sellers and interact with other small business owners.
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Head over to our Facebook Group for Small Business Marketplace Sellers and interact with us and other small business owners. Follow us on Facebook, Twitter, or LinkedIn to stay up to date with relevant news and business insights for your online business.
Richard Meldner
Richard is co-founder of eSeller365. He has over 17 years of experience on eBay which includes tens of thousands of sales to buyers in over 100 countries and even has experience with eBay’s VeRO program enforcing intellectual property rights for a former employer. And for about two years Richard sold products on Amazon using Amazon FBA in the US.
To “relax” from the daily business grind, for a few weekends a year, he also works for IMSA as a professional race official.