Walmart is racing to the throne vacated by Toys ‘R’ Us in hopes of becoming the next leader of the toy industry.
As the calendar ushers in the -ber months, One of the USA’s largest retailers starts filling the aisles of its physical and online stores with a wide selection of toys in preparation for the holiday season.
Children all over the world associate Christmas with Toys ‘R’ Us, so its demise has left a void which Walmart seriously wants to fill.
The company aims to rake in $7 billion from the abandoned market of Toys ‘R’ Us.
To realize that goal, it’s going to bring in exclusive toy brands and hold in-store demos starting this month.
Aside from that, it has partnered with Ryan, a 7-year-old YouTuber who reviews toys on his channel RyanToysReview, which is an excellent way to keep track of what children are looking for and what’s going to sell.
“We are making even bigger investments in the category to ensure we have the widest selection.” – Anne Marie Kehoe, Vice President of Toys at Walmart
Walmart Builds An All-Encompassing Toy Kingdom
Aside from Walmart, online retail giants Amazon and Target are also doubling their efforts to get a bigger share of toy sales which used to go to Toys “R” Us.
However, Walmart is confident it can stay one step ahead of its competitors since its offerings go beyond toys.
The giant retailer said it has redesigned the nursery page on its eCommerce website, and expanded its product line for babies to woo Babies “R” Us customers.
Aside from baby clothes and accessories, the said section also offers nursery decor, car seats, diaper changing pads, and other baby care products.
Do you think Walmart could be the next leader of the toy industry and successor to the throne of Toys “R” Us? Let us know your thoughts in the comments below or over in our Facebook Group.
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