Klarna Launches Dream Deal Days Event – Celebrating 150 Million Consumers Milestone

Klarna, the leading global retail bank, payments, and shopping service, today announces the launch of Dream Deal Days, a three-day event offering consumers exclusive deals and exciting product drops with some of the world’s biggest retail brands. 

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The event marks Klarna reaching the milestone of 150 million users and 400 thousand merchant partners.  As a thank you to their consumers, the Dream Deal Days event will take place across 19 markets globally between Friday, May 27th, and Sunday, May 29th, offering shoppers the opportunity to benefit from exclusive deals and discounts at some of the most desirable brands in the world.

Klarna Dream Deals Day Event 2022

A global survey involving more than 19,000 consumers from 19 countries reveals that approximately half (46%) of shoppers across the world currently have an item they would describe as “their ideal dream purchase”, while almost as many (43%) are planning to make a dream purchase for someone other than themselves. And even though more than one-third (37%) argue that it’s impossible to put a price tag on what should be considered an ideal dream purchase, the top reason it has not yet been bought is because it’s considered too expensive (62%).

Partnering with some of the best-known retailers from fashion, electronics, beauty, and homeware the event will help consumers save money and get great deals on dream purchases found on wishlists all over the world, including the millions that have been saved on Klarna’s in-app wishlists. The deals will be available through Klarna.com, the app, and participating merchants’ websites.

In addition, there is also the opportunity to win prizes by entering into a competition organized by Klarna to celebrate some of the milestones of its 17-year history. Prizes include exciting global live experiences featuring familiar famous faces from previous campaigns.  The competition entry form will be discoverable on the website from Friday, May 20 to Sunday, May 29.

“17 years ago, Klarna set out on a journey to achieve one mission; to make payments simple, safe, and smooth for millions of people across the globe. To have reached 150 million Klarna consumers is an amazing achievement and there is no better way to mark this than the launch of Dream Deal Days. This event is Klarna’s opportunity to give back to our community, presenting our users with the chance to purchase exclusive deals at great prices whilst paying the way they want. Klarna has come a long way since we started out but we remain customer-obsessed and this is a further chance to repay our customers by helping them get closer to their dreams.”

David Sandström, Chief Marketing Officer, Klarna

To read more, visit the Dream Deal Days website.