LaserShip and OnTrac Unveil New Brand Identity Following Merger
LaserShip, Inc. and OnTrac Logistics, Inc. announced that they will be jointly marketed under the new name “OnTrac” and have launched as a fresh brand identity.
Don’t Miss
- Do you need a business bank account for your online business? Have a look at our review of the five best bank accounts for sellers, some of which are free with no minimum balance or deposits.
- Boost your social media engagement with Publer. Learn how you can save time writing engaging content faster with AI. [sponsored]
- eBay to compete with sellers now!
- New stamp prices and fee increases are coming from USPS on July 9.
- SMALL BUSINESS WEEK SPECIAL: Three tips for SMB ecommerce success in 2023.
The rebranding initiative encompasses a comprehensive overhaul, including a new name, logo, website, and visual identity.
This move is a result of a 2021 transaction that brought LaserShip and OnTrac Logistics under shared ownership, creating the first coast-to-coast partner of choice for last-mile ecommerce deliveries.
By combining their complementary delivery footprints, with LaserShip covering the East Coast and OnTrac Logistics serving the West Coast, the companies have empowered retailers to reach consumers in the country’s most populated regions.
As a result, these consumers can enjoy faster, more reliable home delivery at a lower cost. The companies’ partnership has opened up exciting new possibilities for ecommerce sellers looking to expand their reach and streamline their delivery operations.
“We are thrilled to announce that we have come together as OnTrac and release our new brand identity,” said Josh Dinneen, Chief Commercial Officer of OnTrac.
“Uniting under a single brand further cements our role as a critical part of the ecommerce infrastructure and proven alternative to other national carriers.
“Retailers can look to OnTrac as a long-term partner that can help them gain a competitive advantage through faster delivery, lower operational costs, greater flexibility, and a nationwide scale.
“We are excited for what the future holds for OnTrac, as we continue to focus on providing industry-leading service to our customers.”
The company’s new brand identity is based on its common strengths and values, blending the OnTrac name with design elements from LaserShip’s visual identity.
This approach pays homage to the company’s history while also offering a modern appearance that reflects its future direction.
OnTrac’s Growing Network Footprint
After merging their networks, OnTrac introduced a transcontinental delivery service, enabling packages to be transported from coast-to-coast in just three days, connecting retailers with 250 million customers spread across 31 states and Washington, D.C. In 2023.
OnTrac aims to enhance its growth strategy by supporting its retail customers, including expanding its network to Texas’s major urban regions, such as Austin, Dallas-Fort Worth, Houston, and San Antonio, to reach an additional 19 million consumers.
Upon completion, OnTrac’s retail partners will have access to almost 80% of the U.S. population.
Subscribe to Our Newsletter
We do not sell your information.
You can unsubscribe at any time.
Head over to our Facebook Group for Small Business Marketplace Sellers and interact with us and other small business owners. Follow us on Facebook, Twitter, or LinkedIn to stay up to date with relevant news and business insights for your online business.
Editorial Note: This post is from a Company Press Release and may have been modified for clarity.