LaserShip and OnTrac Unveil New Brand Identity Following Merger

LaserShip, Inc. and OnTrac Logistics, Inc. announced that they will be jointly marketed under the new name “OnTrac” and have launched as a fresh brand identity.

The rebranding initiative encompasses a comprehensive overhaul, including a new name, logo, website, and visual identity.

This move is a result of a 2021 transaction that brought LaserShip and OnTrac Logistics under shared ownership, creating the first coast-to-coast partner of choice for last-mile ecommerce deliveries.

By combining their complementary delivery footprints, with LaserShip covering the East Coast and OnTrac Logistics serving the West Coast, the companies have empowered retailers to reach consumers in the country’s most populated regions.

As a result, these consumers can enjoy faster, more reliable home delivery at a lower cost. The companies’ partnership has opened up exciting new possibilities for ecommerce sellers looking to expand their reach and streamline their delivery operations.

“We are thrilled to announce that we have come together as OnTrac and release our new brand identity,” said Josh Dinneen, Chief Commercial Officer of OnTrac.

“Uniting under a single brand further cements our role as a critical part of the ecommerce infrastructure and proven alternative to other national carriers.

“Retailers can look to OnTrac as a long-term partner that can help them gain a competitive advantage through faster delivery, lower operational costs, greater flexibility, and a nationwide scale.

“We are excited for what the future holds for OnTrac, as we continue to focus on providing industry-leading service to our customers.”

The company’s new brand identity is based on its common strengths and values, blending the OnTrac name with design elements from LaserShip’s visual identity.

This approach pays homage to the company’s history while also offering a modern appearance that reflects its future direction.

OnTrac’s Growing Network Footprint

After merging their networks, OnTrac introduced a transcontinental delivery service, enabling packages to be transported from coast-to-coast in just three days, connecting retailers with 250 million customers spread across 31 states and Washington, D.C. In 2023.

OnTrac aims to enhance its growth strategy by supporting its retail customers, including expanding its network to Texas’s major urban regions, such as Austin, Dallas-Fort Worth, Houston, and San Antonio, to reach an additional 19 million consumers.

Upon completion, OnTrac’s retail partners will have access to almost 80% of the U.S. population.

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One Comment

  1. Robert Davidson says:

    They were smart to drop the Lasership name and use OnTrac, which has a better reputation than the old Lasership, as OnTrac started years ago as California Overnight. They are going to have to clean up their delivery act in the Eastern United States. Years ago, OnTrac partnered with LSO for packages going between California and Texas, guess that will be no more as LSO has partnered with GLS (who bought out Golden State Overnight) and is in the process of partnering with United Delivery Service and Courier Express out of the southeast. As a former RPS (Roadway Package System-now known as Fed Ex Ground) P & D contractor, I wish all of the companies the best, as shippers need an alternative to the UPS-Fed Ex duopoly. Do wish I was young enough to climb into a package car and work for whoever would hire me.

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