woman customer service agent

At the end of 2017, consumers spent about $100 billion dollars on the retail e-commerce market alone. But that’s why you’re here.

You want a chunk of that $100 billion dollars.

Surely, there is a lot of customers that want to spend money online. And we’ll show you how live video chat for retail business applications can lead to an increase in sales.

Why Live Chat Applications Are Needed

Live chat allows you to have your customers speak directly with you or a bot. Either way, they’ll in-depth questions about your services and products and receive answers in real time.

Most of the live chat boxes look like instant message interfaces. They allow for both buyer and seller to initiate a conversation, but through consumers and brands instead of friends.

When it comes to your customer’s preference, live video chat almost always comes to their mind. An AJD Power Survey stated that consumers prefer to live chat interaction over social media communication and email.

Helps Increase Total Sales

To increase sales, you need to have a strategy. This strategy needs to be well planned and able to evolve over time as your customers and business changes.

Remember, that growth isn’t consistent. Even if your consumers are starting to spend money on your business, you’ll go through a moment of peaks and valleys (highs and lows).

To get the most peaks, you have to pay attention to your customers need instead of the needs of your business.

Adding live video chat for retail business will help increase brand awareness, establish your brand,and build better relationships with customers.

Obtain Trust and Better Security

If you don’t think that trust matters in your business, you’re highly mistaken. On average, a data breach in your company can lead to over $3.6 million dollars. Being able to protect and secure your online site will help you prevent these data breaches from happening.

“Data breaches will occur, but how your business is able to mitigate them, is the most important part”. If you can rebuild up trust after it’s been broken, you won’t have to suffer the same financial loss.

The same goes for any trust breach that occurs on your website. When you provide false information or be unable to create credible content, you’ll still lose trust.

So how can you build trust? Follow these 5 practices:

  • Keep Your Word: Stay transparent and don’t make promises that you can’t keep.
  • Cite Sources in Content: Give credit where credit is due
  • Admit Mistakes: Don’t be afraid to showcase your mistakes.
  • Post Trust Badges: SSL Certificate badges can increase credibility to your business.
  • Publish Case Studies: Show your business achievements.

Focus on these main practices in order to create trust between you and customers. Chances are you’ll see your revenue increase as a result.


To conclude, you need to implement a live video chat system into your business. Not only will it make your daily operations more efficient, but it will help you increase online sales and retain your customer base. So think about using it with your team, and see how it can benefit your organization.

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