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Macy’s Brings Samsung Experience to its Department Store in New York City

Macy’s and Samsung announce they are opening a boutique style store in a store at Macy’s Herald Square flagship location in New York City. A lot of the details sounds very similar to the Amazon and Kohl’s announcement earlier in the year.

With Hal Lawton at the helm at Macy’s, could this lead to Macy’s going beyond typical department store categories on macys.com? Afterall, Macy’s probably hired him for his eCommerce experience which includes eBay and Home Depot.

Here is the Press Release from Macy’s

Macy’s and Samsung today announced the launch of a unique Samsung experience at the retailer’s flagship location in New York City.

Beginning Nov. 1, customers shopping at Macy’s Herald Square will be able to explore and purchase a range of Samsung products, including an assortment of the most innovative technologies in virtual reality, tablet, smartphone, wearable, the Family Hub refrigerator, QLED television, home audio and smart home categories.

“At Macy’s, we are focused on providing what matters most to our customers – an even more engaging shopping experience and the best, most innovative products,” said Marc Mastronardi, Macy’s executive vice president of business development.

“With the new Samsung experience at Macy’s Herald Square, we are creating an innovative and beautiful, one-of-a-kind digital playground in a flagship department store, featuring numerous installations and touch points for customer engagement.”

For the first time, customers can experience an integrated Samsung ecosystem designed to simplify daily life, all in a specially curated 1,000 square foot space on the main floor at Macy’s Herald Square.

Explore the next innovation television wall, featuring The Frame, which seamlessly transforms from a 4K UHD TV to a gallery-like art display for a premium entertainment experience. Accessorize your smart TV with a variety of home audio and video products, including Sound+ soundbar and Blu-ray players.

Customers can take a ride in the 4-D virtual reality roller coaster experience that puts you at the center of an out of this world journey to a new landscape with the Gear VR with Controller powered by Oculus.

A full range of Samsung product and accessories will round out the tech lover’s paradise, including Galaxy S8, Galaxy S8+ and Galaxy Note8 smartphones, cases, wireless mobile accessories and more.

Customers will also have the opportunity to test and purchase the latest Samsung wearables, including the Gear Sport, Gear Fit2 Pro and Gear S3, and complete their home tech ecosystem with the Samsung Connect Home Smart Wi-Fi System and assortment of Samsung SmartThings hubs, outlets and sensors.

To experience the Samsung flagship ecosystem, including one-on-one concierge-like customer care, and purchase select products, customers can visit Macy’s Herald Square during regular store hours beginning Wednesday, Nov. 1.

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