Magento, an Adobe Company

Magento Releases Consumer Preferences Report

Magento has released a new report looking at consumer habits and how they have changed in 2020.

It’s no secret that as a result of the pandemic certain eCommerce trends have accelerated, and shopper habits have drastically changed. Knowing which changes are temporary, and which are here to stay, could be the difference between an ok and a great 2021.

To get to the bottom of these questions, Magento commissioned a survey spanning 13 countries across Europe, the Middle East and Africa. With over 7,000 respondents who were asked to share the factors that affected their online shopping preferences.

Over half (54%) of shoppers say the pandemic changed their online shopping expectations. Consumers also say they are more likely than ever to compare different websites, especially for price, ease of finding products and a simple checkout experience. For eCommerce merchants, having a standout customer experience throughout the entire customer journey has never been more crucial to success.

The full report includes:

  • Which eCommerce shopping trends were accelerated in 2020
  • Comparisons to Magento’s 2019 Study – What has changed?
  • Specific features that make consumers more likely to buy
  • Insights into those who shop online frequently vs. infrequently and how their preferences differ

You can get your hands on the full report now.

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Editorial Note: This post is from a Company Press Release and may have been modified for clarity.

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