Returnly, the post-purchase payments company that enables frictionless returns, introduces Instant Gift Exchange for Shopify Plus to enhance the holiday shopping experience for both online retailers and their customers.
The one-of-a-kind Instant Gift Exchange program enables gift recipients to immediately browse a site and repurchase a preferred item, even before they return the original gift.
Leading online retailers and direct to consumer (DTC) brands including Outdoor Voices, UNTUCKit, Goorin Bros., Faherty Brand and Koio, among others, are turning to Returnly to help reduce consumer stress around holiday gifting.
Pitney Bowes’ Online Shopping survey shows that consumer dissatisfaction with the holiday shopping experience has reached 60 percent, nearly double from 2015 and up four percentage points from last year.
Online returns present added stress for holiday gift givers, as they may not know the exact preferences, tastes, or sizing for their intended recipient.
Returnly’s Instant Gift Exchange helps solve these holiday headaches for consumers, enabling gift recipients to get something they love right away.
Instant Gift Exchange also helps retailers showcase their brand to a completely new audience and create incremental sales.
A Surefire Way to Increase Your Repurchase Rate
Returnly data across millions of shipments shows that repurchase rates increase three times the industry average when shoppers starting returns online are given the opportunity to buy again with their return credit before shipping returns back.
This levels the field for digital native brands, who are traditionally at a disadvantage with big retailers that can re-engage customers during the holidays in physical locations.
Returnly data also shows returns volume grows three to four times higher the week following Christmas.
As merchants continue to focus on pre- and post-holiday, it’s important that they factor in how much an improved returns experience can reduce overhead, like support call volume.
What do you think of Returnly’s Instant Gift Exchange program?
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