Miva merchants can now benefit from a new partnership between the ecommerce platform and email marketing solution Sendlane.
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While email marketing is a significant revenue driver for some online sellers, many merchants struggle to execute compelling and profitable email campaigns.
This partnership brings Sendlane’s powerful email marketing automation and Miva’s flexible ecommerce platform together, giving online sellers the tools they need to engage customers and increase sales with personalized, data-driven email campaigns.
Sendlane’s powerful site-to-site tracking capabilities enable Miva users to follow their customer’s journey throughout their store, collecting deep data insights from a customer’s behavior to their purchase history and allowing them to leverage that data for their email marketing strategy with abandoned cart messages, custom product recommendations, and more.
“Email should be driving 30-40% of monthly revenue for ecommerce stores and by combining a powerful email marketing tool like Sendlane with an ecommerce platform like Miva, we’re giving online retailers the opportunity to leverage store data to truly maximize their ROI and customer LTV.”Jimmy Kim, CEO at Sendlane
The integration is now available for Sendlane customers in the Miva App Store.
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