Miva Receives Growth Investment from Equality Asset Management

Miva announced it has secured a significant equity investment from Boston-based growth equity firm, Equality Asset Management and the eCommerce platform will continue to be led by CEO, Rick Wilson.

“Emerging from the pandemic, the ecommerce industry is well positioned for growth as more merchants diversify their revenue sources and reevaluate customer engagement online. As we double down on the things that continue to differentiate us in the market and focus on our growth, we are thrilled to partner with Equality Asset Management to enter the next phase in our evolution.”

Rick Wilson, CEO of Miva

Miva has provided a flexible and modern eCommerce platform to retailers, wholesalers, and distributors for more than twenty years, providing them with the tools and capabilities they need to scale their businesses.

The company creates more agility for its B2B and D2C customers at every step of the sales journey.

Whether it is integrating with existing systems such as its recent partnership with Hello Retail, creating curated shopping experiences, or delivering a customizable online store for direct sales, the platform’s rich functionality, ease of use, and customizable nature have made it the technology of choice for thousands of companies globally.

In addition, Miva’s low total cost of ownership and high customer satisfaction ratings continue to receive industry recognition as customers discover new revenue streams.

“For both mid-market and enterprise businesses alike, the requirements to manage back-end systems and supply chains have become increasingly complex due to the intricacy of product catalogs, price books and multiple customer touch points. Miva was early in recognizing the need to introduce affordable and configurable solutions that drive automation and reduce operating costs. We are pleased to partner with Rick and the team at Miva to support their future growth and success.”

Jeff Del Papa, Co-Founder and Managing Director at Equality

For over 20 years, Miva has been helping businesses realize their potential by empowering retailers, wholesalers, and direct-to-consumer sellers across all industries to transform their businesses through e-commerce. The financial terms of the deal were not disclosed.