Tech-focused online marketplace Newegg has been embracing social commerce as part of its direct marketing strategy and recently shared insights about how its live video commerce platform Newegg Live is driving sales to the platform.
Launched in September 2021 and produced by the company’s media team for the Newegg mobile app and TikTok, Newegg Live is an interactive, real-time livestream showing some of the most in-demand tech products available on the Newegg platform.
Airing several episodes per week, Newegg Live demonstrates products at exclusive sale prices typically available only for the duration of the livestream.
Show hosts also produce and write their own scripts. Programming emphasizes interaction between the brand and its customers, who type questions or comments in the chat for the hosts to offer a response.
Viewers can ask questions about the products to make more informed buying choices. The tech solution enables viewers to make purchases directly in the Newegg mobile app or on TikTok while watching the video.
The video is also available to watch later on social media platforms.
Newegg Live Engagees with Customers
Newegg Live engages with current and new customers in a way that is more entertaining than typical eCommerce shopping.
Hosts offer a three-dimensional perspective of products, in-depth descriptions and the ability to show features of products like their capabilities, sounds and video.
Show hosts also produce and write their own scripts. Answering questions through host conversations or demonstrating product features are crucial to keep audiences engaged.
The show has also been integral in expanding the product categories associated with the Newegg brand.
“Our customers are tech-savvy and already watching videos on their phones. Newegg Live is a fun way for audiences to see and learn more about our products while also asking questions and interacting with our host. Shoppable live video has worked well for our customers.”Drew Roder, Director of Studios for Newegg
While the company features some of its top-tier brands and products like gaming PCs, computer components, monitors and other products in core categories, the livestream has also created opportunities for new sellers to feature products on episodes.
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