OnBuy Joanna Smith

OnBuy has announced the appointment of Joanna Smith as Chief Technology Officer, to continue to develop the fast-growing brand. 

Jo, who previously served as CTO of Virtual College Ltd., joined the company in September 2021 and will oversee OnBuy’s expanding technology teams across its current UK market, with sights set on global markets beyond. 

Prior to her role at Virtual College Ltd., Jo held the role of IT Director, and then Consultant, for a multi-category re-commerce business, Entertainment Magpie. Prior to this, she worked under the Co-operative Group as Head of Group IT working across all IT areas identifying issues, and proposing and implementing tactical solutions.

Since its inception in 2016, OnBuy has existed to disrupt the status quo around eCommerce, taking on the industry giants that currently dominate the market. With its ‘level playing field’ offering, OnBuy has attracted more than 7,000 retailers, hosting over 36 million products on the platform. Built on a foundation of trust and transparency, the Bournemouth-based company vows never to compete with its retailers, simply offering a fairer marketplace to host well-known brands both big and small, and high-quality products at great prices.

Cas Paton, Founder, and CEO comments;

“Joanna is impressive and there was no other option for OnBuy. We have a clear vision and it’s nothing short of ambitious, and to get there we need the best people. I was immediately impressed by Joanna’s extensive knowledge of the sector, and I am confident in her leadership capabilities to drive our technology platform as we continue to execute our strategy.

“Jo has been the missing piece of the puzzle that we’ve now filled and we’re absolutely thrilled to have her on board to bring her expertise and experience to OnBuy. With Jo’s strategic understanding of technology transformation in the retail industry, we look forward to bringing to life some hugely exciting developments to improve OnBuy’s end-to-end service for the benefit of all of our customers.”

Cas Paton, Founder and CEO, OnBuy

Jo joins following a highly successful growth period, including its recent Series A+ Fundraise earlier this year which saw £35M of investment – a mix of debt and equity – raised through VC and strategic technology investors. The investment will fuel further meteoric growth, with sights firmly set on reaching unicorn status in the coming years. 

Commenting on her appointment, Jo said;

“It is fantastic to return to the retail sector and join OnBuy at such a pivotal time for the business. OnBuy has experienced exceptional growth under the impassioned leadership of Cas and the skilled team he has already put in place.

“OnBuy is strategically well-positioned for the future, and I look forward to working together with the full team to continue to deliver exceptional results for our customers and our shareholders.”

Joanna Smith, CTO, OnBuy

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