Britain’s online marketplace has completed integration with ChannelAdvisor to support its continued expansion and optimise seller satisfaction.’s integration with ChannelAdvisor, one of the largest eCommerce multi-channel management systems, will further improve its accessibility.

The system enables sellers to manage their global sales through dozens of online channels and seamlessly facilitates multi-channel relationships.

The marketplace’s integration with ChannelAdvisor comes swiftly after announcing its partnership with global online payment specialists, PayPal, in order to provide the service’s payment gateway.

The move to PayPal ensures that both buyers and sellers benefit from a robust level of security and protection.

READ MORE: Marketplace Partners with PayPal

“ChannelAdvisor is one of the largest channel systems and we’re delighted to announce that we are now fully integrated with them. A high volume of our sellers have been waiting for this announcement and now that integration is live, we are seeing an influx of sellers signing up.”

Cas Paton, entrepreneur and founder of

Building for The Future

This new affiliation has taken 18 months of work by the team to complete.

The company wants their sellers to benefit from using as a channel with minimal overhead time, set-up and configuration.

Once sellers are registered, the upload of their products is as simple as pressing a button as has already taken care of category mapping for them.

With this new integration sellers will be able to manage stock, price and orders, along with any issues with data, more easily than ever before.

The online marketplace chose to integrate with ChannelAdvisor to support its planned expansion and will use the system to help optimise its growth, which includes expansion into Europe this year.

Do you sell on and what do you think about this new integration with ChannelAdvisor? Please use the comments section below or head over to our Facebook Group for Small Business Sellers and interact with other small business owners.

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