UK online marketplace OnBuy has introduced a guest checkout option for customers, making shopping on the marketplace even quicker and easier.
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A recent test has revealed that adding a guest checkout option has significantly reduced checkout abandonment and increased sales conversion.
These results have been calculated to equate to a significant increase in sales annually for OnBuy’s sellers.
“Checkout optimization is a critical part of our customer’s purchase funnel. Once buyers decide that they want to purchase from OnBuy, we want to make their experience as seamless as possible,” said Dan Seamans, Product Director at OnBuy.
“We recognize a customer shopping with OnBuy for the first time might not be familiar with the site, nor want to go through the process of creating an account to make their first purchase. For that reason, we’ve added a guest checkout option to make shopping at OnBuy even quicker and easier,” added Seamans.
OnBuy to Bring Exciting New Ideas in 2023
Adding Guest Checkout is just one step on OnBuy’s innovative roadmap of developments designed to improve customer experience and add additional revenue for retailers.
This roadmap will lead the disruptive UK ecommerce brand into a very exciting 2023, with the company planning to launch industry-changing innovations.
“We have invested millions of pounds in adding new features and functions to our site to improve both the customer and retailer experience. The addition of Guest Checkout is just one improvement with many more to follow,” said Cas Paton, CEO of OnBuy.
“Recently being recognized by Deloitte’s Fast 50 listing, as the 11th fastest growing tech company in the UK, really shines a light on where we have come from and how ambitious we have been, and continue to be, to move forward at speed.”
“We are constantly improving and developing and are so excited to see just what OnBuy, with its determined, go-getting team can achieve in 2023.”
With 2023 being just around the corner, Paton proclaimed on LinkedIn this week that next year will be the “BIGGEST year for OnBuy yet.”
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