OnBuy Beefs Up Customer Communications With Epsilon CRM System

In its continued pledge to be the best choice for every customer, everywhere, online marketplace OnBuy has recently launched a new partnership to ensure that the right message is received by the right person, at the right time.

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The new integration of global marketing company, Epsilon, represents just one step in OnBuy’s roadmap to becoming a trusted destination for all consumers, continuing to offer them a superior user experience at no extra cost.

Since its launch in November 2016, OnBuy has witnessed extraordinary year-on-year growth, accumulating over 11,000 retailers and 36 million products in the space of just five years.

As the business continues to attract industry-leading giants from brands like LEGO and Trespass to logistical partners including Hermes and Easyship, adopting more complex CRM systems in the process, this success is only set to intensify. With platform enhancements well underway, OnBuy has its sights set on more consumer-focused improvements.

The strategic partnership with Epsilon aims to provide customers with more targeted and segmented email content. A leader in outcome-based performance and solutions, Epsilon has more than 50 years of experience providing the world’s top brands, agencies, and publishers with award-winning data and technology, so it is well-equipped to offer OnBuy a competitive marketing edge.  

“We’re really pleased to become strategic partners with OnBuy at this exciting time. Through the rapid implementation of Epsilon PeopleCloud, OnBuy can deliver a highly personalized and connected customer experience across Email and Digital Display, underpinned by the power of our Identity Management Solution. We look forward to a continued future together, driving transparent performance improvement.”

Nick Corkill, Vice President of Client Services at Epsilon

OnBuy Benefits From Updated CRM

The company’s PeopleCloud system works to personalize each individual’s journey, creating more meaningful connections across all devices and channels.

Among its many advantages, this email service provider offers a dynamic and complex set of triggered and automated communications, helping to guide customers through push messaging, as well as promotional and campaign-related emails. 

Not only will this system be of value to those who are new to OnBuy, but it will also benefit existing shoppers, too. By aligning communications with customer interests, this collaboration is set to enhance the user experience like never before. 

“Gaining a complete and reliable picture of consumers is what makes this integration so invaluable,” said OnBuy’s CRM Manager, Alexa Moore. “Having outgrown our previous system, Epsilon represents a new era for OnBuy, meaning we can now tailor our communications with focused content.

“In understanding what each shopper wants (and needs) to receive, we aim to increase customer retention by delivering more personalized messaging, at a time that suits the individual,” Moore added.

This company-wide investment in technology, effective now, marks another solid step towards OnBuy’s ambitious vision for the future, with further milestone announcements yet to be revealed.

As the brand enters this new stage of development, helped by its integration of Epsilon and other high-profile partners, the UK-based marketplace continues to aim towards an exciting unicorn status