The partnership, which started this month, will be a driving force for the marketplace’s display advertising output. Fuelled by a strategy integrating business intelligence along with big data and data safety, retailers will be able to boost their sales by connecting with their customers on a more targeted basis.
For consumers, the new approach will mean a huge improvement in the relevance of online ads, which over time can become tiresome when not accurate.
OnBuy Continuing Growth With Expanding Marketing
Since its launch in 2016, UK-based OnBuy has seen phenomenal growth, amassing more than 11,000 merchants on the platform and over 36 million products. As eCommerce continues to cement its relevance in the retail space, this growth is set to continue, welcoming major global brands to the platform and pushing the company into new and exciting territory. Paired with the results of its recent £35M Series A+ funding round, OnBuy has developed a roadmap of exciting new developments.
With platform enhancements well underway and a series of recent specialist and senior hires, the marketplace has set its sights on global expansion as soon as this year, and as such has been working to create a cohesive infrastructure to support retailers and customers worldwide.
“OnBuy continues to empower consumers with the choices they want through highly relevant and targeted ads that also deliver better product exposure for our sellers, increased conversions and the opportunity for buyers and sellers to stay connected.”Lynsey Bramley, Digital Acquisition Marketing Manager, OnBuy.
“We at Blue Media Services are proud to partner with a unique company like OnBuy.com on retargeting. OnBuy.com is disrupting the market and making a huge impact, helping sellers and customers; delivering a fair marketplace for retailers, and an honest platform for consumers.
“For the past 4 years, through Machine Learning and AI, we have offered a retargeting tool to the eCommerce industry, guaranteeing our partners a significant increase in their revenue and ROI. The partnership between OnBuy and Blue strengthens the value for both retailers and consumers alike.”Jonas Frederiksen, Co-Founder and COO at Blue.
The partnership, effective now, marks another solid step in the companies continued powerful growth journey. Proud of its values of fair and transparent services, this approach will give consumers the very best in choice from a world of trusted brands.
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