OnBuy Science Led Search Development

OnBuy Science-Led Search Development Delivered £5.5 Million in Additional Sales to Sellers

In its ongoing commitment to be the best choice for retailers, OnBuy has delivered £5.5 million in additional sales through a suite of data science-led search developments to its onsite search engine with every pound going to a retailer in the UK.

Adding this latest enhancement is just one step in OnBuy’s goal of being the partner of choice for retailers while continuing to offer them added value at no additional expense.

“We understand how many challenges retailers face, especially considering how other marketplaces directly compete with them, often ‘search rigging’ to prioritize the promotion of their own products. We don’t sell our own products and are here to exclusively support retailers, not go head-to-head with them.”

Cas Paton, Founder and CEO of OnBuy

“With OnBuy offering a ‘paradox of choice’, product discovery is crucial, and our new search developments help to surface more relevant products from thousands of UK retailers. As such, more products get found, and more products get bought,” Paton continued.

OnBuy’s Growth Directly Tied to Seller Success

Unlike other marketplaces, OnBuy does not own any inventory. The company only makes money when its retailers sell goods on the platform. As a result, OnBuy has a natural interest to invest heavily in developing products and services to support its sellers.

The improvements to the search function, which are rooted in ‘relevance science’ incorporate updates to filters, analyzers, and search suggestions which have vastly improved the customer experience, allowing consumers to find the right products, faster than ever before.

The improvements to the search function, which are anchored in “relevance science,” include updates to filters, analyzers, and search suggestions. This greatly improves the customer experience, enabling consumers to quickly find the products they want.

“With a fast-growing online marketplace like OnBuy, every development and improvement matters. £5.5m worth of increased sales from the first phase of improving onsite search demonstrates just how much potential OnBuy has for its retailers,” Paton added.

“We intend to revolutionize the eCommerce model and will continue to promote a fair and transparent offering for our vendors. This monumental development is a giant leap for unbiased online shopping, and there is much more we plan to achieve to benefit both retailers and consumers.”

OnBuy’s vision is to deliver an exceptional experience to customers and retailers using its platform.

The new onsite search marks another milestone on their journey to change the face of ecommerce with a further roadmap of significant improvements and new integrations ahead that will solidify OnBuy’s position as a fearsome challenger in the market. 

This new onsite search represents another milestone on the company’s journey to change the face of eCommerce. Soon, OnBuy will announce more significant improvements and new integrations that will solidify the company’s position as a formidable competitor.

OnBuy.com was founded in 2016 in the UK by Cas Paton and now offers over 36 million products on its marketplace. The company has ambitious expansion plans to launch in 140 countries by the end of 2023.

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