Amazon Prime day has created many copycats trying to ride the coattails of Amazon’s sales event. From Walmart, to Best Buy, to Target, to Kohl’s, many retailers with a significant online presence are pushing out sales during these two sales days of Prime Day.
By contrast, the fast-growing U.K.-based marketplace OnBuy has taken a slightly different approach by releasing a playful poke at Amazon with its latest promotion, “Amazing Deals Every Day.” campaign.
OnBuy is promoting that it is offering amazing deals on brand name products on its marketplace every day for every body, not just Prime members. But one can also read into the campaign that OnBuy is a deal for everybody, including sellers.
Unlike Amazon that forces sellers to drop their prices to promote products on its marketplace, site-wide sales discounts on OnBuy are paid for by the marketplace. Last year, the company had its best-ever Black Friday/Cyber Monday weekend, fueled by an OnBuy discount pricing campaign that didn’t impact its seller’s bottom line.
“We believe in a simple set of core values at OnBuy, and offering a level playing field to both our sellers and our customers is at the top of them. We offer competitive pricing all year round regardless of marketing budgets and without the need for any subscriptions. When we do drop our prices for sales events, it comes out of our own commission, so sellers both large and small don’t feel the pressure to lower their prices to stay afloat, which is vital in today’s economy.”Aron Cody, CMO of OnBuy
Certainly, some sellers in highly competitive categories may have dropped prices to gain a larger market share during the busy sales days, but OnBuy fully funded the company’s discount sale campaign.
OnBuy International Expansion
OnBuy is building a seller-friendly platform, and in the U.K., it has realized significant traction. With recent upper management hires and more additional funding to fuel its growth, OnBuy is poised to expand internationally soon, including the U.S.
It may still be a little while before OnBuy launches in the U.S., but the company is again showing that it is building a marketplace platform that works with sellers to create a win-win platform for all. And it is not afraid to take on Amazon, using a clever play on words.
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