Optiseller urges UK parts & accessories sellers on eBay to get ready for the new Item Specifics mandates, effective on 12 July 2021.
There are 133 affected categories for UK sellers in the parts & accessories vertical, including Apparel, Protective Gear & Merchandise, Car & Truck Parts Solenoids, and RV, Trailer & Camper Parts & Accessories.
Here is the list of Item Specifics that could potentially affect eBay UK seller’s listings:
- Aspect Ratio
- Bolt Pattern
- Compatible Mattress Size
- Fabric Material
- Frame Colour
- Item Height
- Item Length
- Item width
- Manufacturer Part Number
- Mattress Firmness
- Rim brand
- Rim Diameter
- Tyre brand
- Tyre width
- Unit Quantity
“eBay mandate changes are rolled out a few times a year based on trends in customer’s searches and filters. So, while these changes may seem like a pain, they can be good news for your store and provide an opportunity for you to get ahead of competitors who ignore the changes.”Richard Falconer, Optiseller’s COO
Falconer adds: “With such a mammoth task on your hands, and the necessity to get it right, Aspect Finder+ will be the tool you need to do it quickly and accurately. The handy Buyer Demand Indicator is an additional feature on the Aspect Finder+ tool. The indicator provides you with a rating for Item specifics that buyers are regularly using to filter down their searches. Item Specifics are given a rating of 1-5 stars. This data can help you go beyond what is required, as although something isn’t currently required, it may be worth your while populating them based on the buyer demand rating.”
Using Item Specifics is Key to Success on eBay
Proper use of item specifics is important for success on eBay as the marketplace relies more on structured data to surface items shoppers are searching for on and off-platform. Check out our recent Q&A with Richard Falconer where he explains how eBay sellers can find more success on the marketplace platform.
Also, eBay UK sellers can learn more about the changes and which categories are affected by this new eBay UK mandate here and Optiseller will hold a free webinar on Wednesday, 7 July.
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