PayPal Now Offers Wix Merchants Buy Now Pay Later Option
Following on from the impressive Black Friday and Cyber Monday results of PayPal’s Buy Now Pay Later option PayPal Pay in 4, eCommerce sellers on Wix will now be able to offer their customers this Buy Now Pay Later option.
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If the merchant already has PayPal integrated into their store then the Pay in 4 option should automatically appear as an option for the customer in the checkout process. Below you can see the full announcement from PayPal.
The Full PayPal – Wix Announcement
PayPal today announced that Wix merchants can offer PayPal Pay in 4* and PayPal Credit** through a dedicated Pay Later checkout button, as well as present Pay in 4 messaging earlier in the shopping journey. With many businesses expressing optimism this holiday season, PayPal Pay Later solutions provide Wix eCommerce merchants in the U.S. with another way to help maximize this all-important time of year.
According to Adobe, online retailers totaled $8.9 billion in sales on Black Friday this year. With consumers continuing to shop online for their holiday needs, Wix and PayPal are helping merchants ensure they reach millions of active consumers by offering PayPal Credit and PayPal Pay in 4. In fact, U.S. merchants who accept PayPal Pay in 4 have reported a 21% increase in payment volume – proving this option as a way for merchants to help increase their sales.1
“As we head into the holiday shopping season, business owners need to do everything they can to increase their sales conversions and offering Pay Later solutions is one way to do it,”
“Businesses need help in order to recover from the past 18 months – and by providing PayPal Credit and Pay in 4, they have one more tool to do so.”
Greg Lisiewski, Vice President of Global Pay Later, PayPal.
“As eCommerce has accelerated tremendously, so has the demand for innovative payment options from our merchants and their customers,”
“By continuing to offer flexible payment methods to our merchants like PayPal Credit and PayPal Pay in 4, we’re helping merchants reach more customers by providing them with more options at checkout and ultimately increasing their conversion.”
Amit Sagiv, Co-head of Payments, Wix.
PayPal Pay Later solutions offer consumers flexible and predictable payment methods. PayPal Pay in 4 allows consumers to split purchases into 4 interest-free equal payments made every two weeks. Consumers can choose a credit card, debit card, or direct bank withdrawal as a repayment method and will not be charged late fees if a payment is missed. PayPal Credit offers 6 months special financing on purchases of $99+.
Wix businesses can simply add PayPal Pay Later buttons to their product page, cart, and at checkout. PayPal Pay in 4 messaging can automatically appear on their product page. If a merchant is already connected with PayPal, the PayPal Pay Later buttons will automatically appear in their store. If a business is not already connected to PayPal, they need to follow three simple steps to offer their consumers another way to pay:
- Go to the Wix dashboard and select “Settings”
- Click Accept Payments
- Connect to PayPal and follow the instructions
PayPal Pay in 3 will be available to Wix businesses in the U.K. and PayPal Pay in 4x to Wix businesses in France in the coming months.
More information about PayPal, PayPal Credit, and PayPal Pay in 4 for Wix businesses can be found at https://www.wix.com/payments/payment-gateways-paypal
1 Based on analysis of PayPal internal data from October 1, 2021 to June 30, 2021.
* About Pay in 4: Loans to California residents are made or arranged pursuant to a California Finance Lenders Law License. PayPal, Inc. is a Georgia Installment Lender Licensee, NMLS #910457.
**PayPal Credit is subject to consumer credit approval.
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Dave Furness
Dave is a Co-Founder of eSeller365. For over 10 years he has been involved with eCommerce with a particular interest in the marketplaces and the huge opportunities available for sellers when utilizing a multi-channel strategy. After a year of being the UK’s youngest eCommerce consultant, he built an education platform called UnderstandingE that showed the world how to utilize Magento as the “Third Generation of Multi-Channel software”.
Dave has also created a YouTube channel dedicated to entrepreneurship and eCommerce as well as a podcast dedicated to mental health awareness. When Dave isn’t working his main interests include learning and playing Chess, researching the Crypto and NFT space, and trying to find the nearest beach.