MADE, which first debuted in 2009 as a fashion platform for emerging designers and cultural creators, such as Telfar Clemens, Eckhaus Latta, Jonathan Simkhai and Hood By Air, is relaunching with support from PayPal.
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Continuing the MADE legacy as an intersection between fashion and culture, MADE x PayPal will identify and empower the next generation of diverse designers through a two-day experience taking place June 24-25, 2022, in Brooklyn, New York.
MADE was conceived in response to the 2008 economic crisis as a platform to give emerging designers resources, support and venue space to showcase their collections.
Some of the most innovative fashion talent and creators known today began their careers during a MADE fashion week, event or cultural program.
Fourteen years later, the COVID-19 pandemic has presented new challenges for emerging fashion brands, devastating many local fashion and retail businesses.
MADE x PayPal, produced by IMG FOCUS, will be reimagined to provide much needed support to diverse and emerging designers, style entrepreneurs, creators and local retailers with fashion shows, retail drops, cultural conversations and performances to help cultivate and champion the next wave of industry icons.
“MADE fundamentally altered fashion events as we know them and has served as the launchpad for so many of today’s innovators and culturally relevant fashion brands. It is our hope that the relaunch of MADE will continue to incubate the next generation of designers. We are so grateful to partner with PayPal, a company that shares our commitment to supporting emerging talent.”Leslie Russo, President, IMG Fashion Events & Properties
PayPal Powers MADE Marketplace
Additionally, the MADE Marketplace will offer a curated, immersive retail experience, featuring diverse fashion and streetwear designers and local, small business retailers showcasing limited-edition items that can only be purchased during the event.
The MADE Marketplace will provide consumers a chance to discover new fashion and beauty brands based in New York.
The collaboration with MADE builds on PayPal’s long-term commitment to fight economic inequality and close the racial wealth gap. Through MADE, PayPal will help to elevate and support diverse designers and businesses while providing them with the tools they need to grow their brands.
“PayPal is proud to work with IMG to relaunch MADE – a powerful platform for fostering diverse and emerging talent in the fashion industry.”Amanda Miller, Vice President, Corporate Affairs, PayPal
“At this critical moment of recovery from the inequitable impacts of the pandemic, MADE x PayPal will contribute to empowering the next generation of diverse designers and building a more inclusive digital economy. Our support for MADE is an extension of PayPal’s commitment to advance racial equity and support underserved businesses and communities,” added Miller.
Tickets for the MADE x PayPal event in Brooklyn, New York will be available soon here.
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