Pinterest has opened its social media platform to third-party ads. The company teamed up with Amazon to drive these ads, as user engagement with shoppable content on the platform continues to grow.
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This partnership will bring even more relevant products and brands to the platform, while also providing a seamless buying experience for consumers through Amazon.
By partnering with Amazon, Pinterest is confident that it can elevate its efforts to a new level and create a substantial impact for advertisers.
With over 463 million people visiting Pinterest each month to build their dream life or seek inspiration, brands and products play a crucial role in their journey.
This will help Pinners move effortlessly from inspiration to action, and give advertisers the opportunity to connect with users who have high commercial intent. The partnership with Amazon will allow Pinterest to take these efforts to the next level and make a significant impact.
“This milestone partnership will add to the great brands already on the platform and provide more comprehensiveness, shoppability, and a best-in-class buying experience for users, along with greater performance for brands and advertisers,” said Bill Ready, CEO of Pinterest.
“This aligns with our goal of making every Pin shoppable, so that we can enable as many users as possible to bring their dreams to life.”
Pinterest anticipates that this new collaboration with Amazon will take several quarters to implement, and plans to start rolling it out later in 2023. The company is committed to taking the time to ensure a smooth and seamless integration of Amazon’s technology and services into its platform.
“Amazon Ads is delighted to partner with Pinterest and make it even easier for customers to discover and buy relevant products through shoppable content, while also providing differentiated value for brands,” added Paul Kotas, SVP, Amazon.
Pinterest called Amazon its “first partner for third-party ads,” implying the company is open to collaborating with other advertising networks in the future.
The new partnership with Amazon does not replace Pinterest’s existing advertising program. Instead, it builds on its ad offering by expanding the platform’s reach to directly include sellers on Amazon.
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