Social commerce marketplace Poshmark which is known for its new and secondhand style for women, men, kids, pets, home and more, announced it will be available to Australians who are looking for a more social and sustainable way to shop, sell and connect.
The move is part of Poshmark’s strategy to drive long-term growth through international expansion, starting with English-speaking countries. Poshmark Australia is another step towards the company’s mission to create a truly global social marketplace that puts people at the heart of commerce, empowering everyone to thrive.
Australians can now join the Poshmark community and start selling and buying from fellow Australians, while also having the opportunity to engage with Poshmark’s existing community of 70 million users across the U.S. and Canada via the app or web.
In addition, Poshmark offers a number of community-hosted virtual events to create and foster social connection, including Posh N Sip, Posh N Coffee and Posh N List. These one-of-a-kind social gatherings and educational events are designed to help Poshmark’s community network and grow their businesses.
“We are excited to bring our social marketplace to Australia, extending Poshmark’s simple, social and sustainable shopping and selling experience across the globe. Poshmark’s community has only become stronger and more dynamic as it has grown and we are thrilled to welcome Aussies to join us as we shape the future of shopping, together. Today’s launch is only the beginning and we look forward to building a thriving and successful community in Australia.”Manish Chandra, founder & CEO of Poshmark
Poshmark Social Commerce Includes Full Suite of Seller Tools
Poshmark makes it simple and easy for anyone to sell, enabled by a full suite of end-to-end seller tools and services, including seamless listing, merchandising, promotion, pricing, and shipping.
From casual sellers looking to clear out their closets to entrepreneurs building small businesses, anyone will be able to leverage Poshmark’s innovative social selling features to connect with buyers and grow their sales.
These tools include Posh Parties, Posh Stories, and Reposh, which makes it easy to re-circulate items bought on Poshmark in just one click. In 2019, 87 percent of items purchased on Poshmark were preceded by social interaction (like, comment, or offer).
Buyers will discover a more engaging, interactive and social shopping experience that’s curated and personalized by Poshmark’s seller community. In addition to Poshmark’s buyer protection and authentication services, Australian community members will benefit from PoshPost, Poshmark’s easy and integrated shipping service.
Poshmark Keeps Growing
In May 2019, Poshmark launched in Canada, the company’s first market expansion outside of the U.S., growing its community to more than 1.4 million active users within the first year.
Earlier this month, the company announced it has expanded into the Pets category and in 2020 it launched Beauty. Poshmark’s scalable model and infrastructure enables continued strategic expansion in the future, serving a multitude of countries and categories over time.
The Poshmark Australia marketplace is now live at poshmark.com.au.
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