Promo.com has launched a new video marketing tool that is free for all Shopify merchants, and the Promo.com Video Maker app is now the top pick recommended on the Shopify App Store.
The new app allows Shopify merchants to quickly and easily turn product images into engaging marketing videos used to target customers and grow sales.
Increase Sales With Video Engagement
Integrating video marketing efforts with Shopify leads to an increase in sales, as shown in a recent test run by Promo.com and RetargetApp, a web app that automatically optimizes effective ads for Shopify shops.
In a Facebook test, Shopify store YesCustom, saw a 50% decrease in their cost-per-purchase and seven times higher return on ad spend (ROAS) when using Promo.com videos.
The App is Easy to Use
- Users select the video type within Shopify.
- Video Maker app pulls existing footage and images.
- The app delivers an optimized video based on ad goals.
- Merchant publishes on Shopify product pages, websites, or Facebook, Instagram, YouTube and Twitter accounts.
The video is instantly rendered and cannot be edited, but that is a feature the company is considering for a future release.
The Promo.com Video Maker app is now available in the Shopify App Store.
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