Rakuten NFT marketplace

Rakuten Launches Rakuten NFT – New NFT Marketplace


Rakuten launched their non-fungible token (NFT) marketplace and sales platform Rakuten NFT. Rakuten NFT is a service that provides a marketplace for users to purchase NFTs, as well as peer-to-peer buying and selling of NFTs, in a range of areas such as sports and entertainment, including music and anime. It also features a unique, one-stop platform that enables IP holders to build their own website for issuing and selling NFTs.

Rakuten ID can be used when making purchases, allowing users to earn and spend Rakuten Points. Any NFTs purchased can be added to a collection on the buyer’s own webpage, and can also be put up for sale in the marketplace and sold. A service for peer-to-peer issuing and selling of NFT content is planned for launch in 2023 or later, which will support IP holders in Japan and worldwide to issue NFTs, as well as spur further development of a global market for NFTs. Plans also call for the introduction of a diversity of additional payment methods. 

Rakuten NFT Leading The Way in Asia

An NFT using Ultraman anime CG assets and an NFT of the horse racing-themed comic Kurogane Hiroshi G1 Gekitoshi (2010 Series), containing illustrations by famed manga artist Hiroshi Kurogane, went to the marketplace on launch day. Looking further ahead, there are plans for NFTs featuring rare footage including famous scenes from TV Asahi Corporation shows and NFT trading cards of rock idol group Under Beasty from Daiki Sound Co., Ltd.

NFT artwork by contemporary artists from the Art Powers Japan Association and NFTs featuring characters from Tiger & Bunny 2, the popular anime from Bandai Namco Pictures Inc. is also planned. Additionally, plans also call for the release of cultural NFTs from Japanese clothing brand Beams Co., Ltd., music-related NFTs from Up-Front Group Co., Ltd., as well as NFTs using visuals from Estab Life, the original anime project from Goro Taniguchi which is partially funded by Rakuten. Taniguchi is well known as the director of Code Geass: Lelouch of the Rebellion, a popular anime TV series.

Rakuten NFT is also planning to produce and sell the J.League NFT Collection Players Anthem, the J.League official NFT collection, and to develop the Rakuten NFT Art Gallery, a collection of original NFT artwork selected by Rakuten NFT. To mark its opening, the Rakuten NFT Art Gallery will host a selection of digital artwork including works by Orihara, image creator for singer Ado. Sales on Rakuten NFT Art Gallery are expected to commence in May 2022 or later.

Rakuten will continue to provide new and exciting entertainment experiences through Rakuten NFT, delivering greater levels of convenience and satisfaction to the widest possible range of users through its services.

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