Consumer Intelligence Research Partners Inc. (CIRP) estimates that as of December 31, 2018 there were 101 million Amazon Prime members. Also, the group says 62 percent of Amazon’s US customers are members of the Prime program. Members spend an average of $1,400 annually versus $600 per year for non-members.
More than one-third of members (36 percent) pay a monthly fee while 58 percent pay annually and 7 percent are on a free trial, share a membership, or don’t know how the fee is paid.
“These more transient members obviously don’t have the same commitment to Amazon shopping and the suite of Prime member services. Presumably they don’t typically use the breadth of benefits to the same extent as annual members.”Mike Levin, a CIRP co-founder
Amazon’s Prime membership cost in the US is $119 while the monthly payment structure is $156 annualized.
“Membership growth has slowed, but continued steadily in the holiday quarter.”Josh Lowitz, a CIRP co-founder
Amazon is expected to release Q4 2018 financial results on January 31, 2019. These results will include the holiday season but the company historically does not break out Prime membership subscriptions.
CIRP uses advanced consumer market research tools to estimate the Amazon Prime Membership subscription estimate.
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