Products feature on Google Image Search

Rich products appear on Google Image Search

Shopping suggestions are showing up in Google Image search results on mobile and the Google Android Search app with new “Similar Items” feature.

When looking at an image, Google Search will now show a bar below the main image with a headline “Similar Items”. These images are actually product images with buy links from websites in Google’s shopping feed.

Basically, the new feature uses machine vision technology in lifestyle images to identify potentially matching products to the user. Currently, the feature works with handbags, sunglasses, and shoes.

Over the next few months, Google will expand this feature to include other apparel and home & garden products.


To ensure that your products are eligible to show up in Similar Items you need to maintain product metadata on your pages. The markup helps Google find products on the web and provide users with a synopsis of the product offering.

Here are helpful tips from Google to ensure your products will show in Similar Items:

  • Check that the product offerings on your pages have product markup, including an image reference. Products with name, image, price & currency and availability meta-data on their host page are eligible for Similar items.
  • Test your pages with Google’s Structured Data Testing Tool to verify that the product markup is formatted correctly.
  • See your images on image search by issuing the query “” For results with valid product markup, you may see product information appear once you tap on the images from your site. It can take up to a week for Googlebot to recrawl your website.

Today, this new features is available globally on all mobile Google search pages and the Android Google Search app.

While we are not sure why you would want to opt out of this feature. But if for some reason you prefer to opt out of the program, Google has information available here.

We think this is a great new feature to tie lifestyle images to shopping. Google is using its advances in artificial intelligence to promote shopping.

Just last week we posted a story how Amazon is taking a big bite out of Google product research and searches. This is the type of innovative feature that will keep Google pushing forward useful features for online retailers.

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