Royal Mail Launched ‘Safe Place’ – A Way for Residents To Inform Posties Where to Delivery Packages Safely While Not Home
Royal Mail has launched a new ‘Safe Place’ delivery option in their mobile app, allowing customers to specify where they would like parcels left when they are not home.
Check Out These Resources
- Do you need a business bank account for your online business? Take a look at our review of the five best bank accounts for sellers, some of which are free with no minimum balance or deposits. [sponsored]
- Boost your social media engagement with Publer. Learn how you can save time writing engaging content faster with AI. [sponsored]
- Could your online business use capital for growth? Here is a primer on revenue-based loans, and how they work.
The Safe Place feature enables recipients to tell their postie in advance where to safely leave an item if they are out when delivery is attempted. This applies to any parcels that do not require a signature and are too large to fit through a standard letterbox.
Customers can select from common safe place options like a porch, shed, or garage. The app also includes a free text field, so users can provide more specific instructions, such as “behind the potted plant.”
Once set, the Safe Place preference will be applied to all eligible deliveries going forward, without the need to provide instructions each time. Royal Mail says this will give customers more control and convenience.
The rollout of Safe Place comes as porch piracy is on the rise across the UK. Data from delivery firm Metapack shows claims for stolen packages increased 59% in the 12 months leading up to June 2022.
While the feature can’t prevent every theft, it allows customers to choose less obvious drop points to help deter criminals.
Nick Landon, Royal Mail’s Chief Commercial Officer, commented: “[Posties] deliver to every house in the UK so frequently, no-one knows better where their customers like parcels to be left if they are not in than a postie. Now we’re making that delivery service even better by giving everyone the ability to record their favorite safe place on the Royal Mail app.”
He added that this is just the beginning, and Royal Mail is working on additional features like linking deliveries to a neighbor’s address or selecting options for those with accessibility needs.
The Safe Place delivery settings can be configured in the ‘My Account’ section of the Royal Mail mobile app, which is available for free on iOS and Android devices. The feature is live now for all app users.
Subscribe to Our Newsletter
We do not sell your information.
You can unsubscribe at any time.
Head over to our Facebook Group for Small Business Marketplace Sellers and interact with us and other small business owners. Follow us on Facebook, Twitter, or LinkedIn to stay up to date with relevant news and business insights for your online business.
Richard Meldner
Richard is co-founder of eSeller365. He has over 17 years of experience on eBay which includes tens of thousands of sales to buyers in over 100 countries and even has experience with eBay’s VeRO program enforcing intellectual property rights for a former employer. And for about two years Richard sold products on Amazon using Amazon FBA in the US.
To “relax” from the daily business grind, for a few weekends a year, he also works for IMSA as a professional race official.