Asos Instant homepage website

Fashion online store ASOS is having its trial run for same day delivery in London. This trial run is made up of some areas of London for a limited time. The same delivery service is called ASOS Instant.

ASOS Instant is on for a limited time, for a limited number of areas in London. In order to get the service, the customers delivery address must be in one of London’s 122 postal codes. The service costs £12.95.

The online fashion retailer does also have next day delivery option which costs £9.95 or else free for ASOS Premier subscribers. While ASOS Instant is only available in the London area, the service is expected to be made available to other areas over the coming months.

ASOS Instant joins Same Day Delivery Options

Same day delivery is becoming a trend for many online retailers. As competition in

eCommerce becomes even more fierce, online retailers are looking for better service for its

asos logo

customers. Same day delivery is the obvious choice for many, as it gives customers the products that they have bought on the same day.

Another advantage of same day delivery is that it reduces overhead costs for companies. Storage fees are reduced as well as any other additional costs that might come up while packages sit in the warehouse. With same day delivery, packages go out at once from warehouses.

In ASOS’ case, the same day delivery system ensures that the product would arrive that same evening, between 6 p.m. and 10 p.m.

“ASOS has a history of innovation…We are excited about the introduction of ASOS Instant and will continue to explore new options that add convenience and choice for ASOS shoppers” Matt Rogers, Delivery Solutions and Returns Director of ASOS.

This history of innovation goes from its use of technology all the way to fashion. Now that extends as well to its delivery service.

How do you think same day delivery will affect eCommerce? Would this trend be sustainable for many companies? Leave your feedback below.

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