If you are one of the budding entrepreneurs eager to start your own online store, we wager there is just one small problem you can’t deal with – you do not know what you want to sell. It is no secret that coming up with a unique Ecommerce business is easier said than done. In this article, experts from https://coolessay.net are going to share 10 products you can sell that have a proven track record of success.

First, not knowing what to sell is totally normal. We know it sounds like you are at a therapy session, but we really mean it. This is without a doubt one of the most barriers to entry, even for the most successful people when they are getting started on a new thing.

Second, it is not even really that big of a problem, especially once you have some tools and strategies to guide the product ideation and evaluation process. It actually becomes really easy to figure out what products you want to sell and whether those items are going to be profitable. So, let’s start with the most obvious ones.


We know brainstorming might sound a little cliché, but hear us out. Good brainstorming sessions are not just about catching ideas out of thin air and putting them down on paper or in a Google Doc, but rather are guided by questions that will put your mind in the right direction. Ask yourself a couple of questions – what hobbies do you have and what products are needed to support that hobby? What kind of non-utility type products do you find yourself buying for leisure? What “utility-based” (USB cable, phone cases, etc.) products do you buy to serve a specific function?

We would highly recommend keeping track of your different ideas in a spreadsheet or a real notebook, so you can look at it later and identify any themes that may emerge. If you still have no clue what you want to sell, find at least a specific industry like men’s fashion, office essentials or music items. So, stick to a niche that you already know about.


Once some themes have started to emerge from your brainstorming sessions, you will need to do some research to find out how many other brands are selling and competing in the same space. Search around online and see how other websites are pricing, advertising, and marketing the same product. How do they position it? What kind of photography do they use? How are they writing their product descriptions? An exercise worth trying is finding a niche store in your city and simply take notes on how different products are grouped near each other.

Websites like Pinterest and Instagram are fantastic for finding niche products to sell and to validate whether or not those products generate a lot of interest. For example, just type “journals” on Pinterest and you will see a wide variety, from marble covered to classy leather-bound journals. With just a single search it is easy to see how each style of the journal may lend itself to its own kind of store. Travel’s journal would feel at home in a store that specializes in selling travel products and accessories, for instance.

Now, let us see if you can find some ways to gauge the demand for your products. Google Trends to the rescue! It is an under-appreciated tool that allows you to see the trends in search volume for different key phrases over a long period of time. Google Trends can give you an idea of whether a phrase is a part of a rising trend, part of a fad, has a steady long-term interest or is on the decline.

Not another word about “How to”. Here are the best ideas for your Ecommerce business.

1. “HIIT” Equipment

To kick off our list, we have got “HIIT” equipment. You may be wondering what on the Earth is HIIT equipment? It sounds a little strange, but HIIT stands for “High-intensity Interval Training”, and it is a fitness trend that has been steadily growing in popularity over the past few years. Common products that HIIT fans tend to purchase are fitness mats, jump ropes, and resistance bands. These products come in many different colors and variations, so you should be able to find something that fits your brand and appeals to customers.

If you are interested in starting a fitness brand, a HIIT store could be a good option for you. It is still a relatively untapped niche, and your target audience will be highly engaged buyers who are always looking for new products to help them train harder.

2. Smartphone Power Banks

I would wager you need that one too. In case you do not know what I am talking about, a smartphone power bank is essentially a portable battery that is easy to carry around. If one of your mobile devices runs out of juice, you can connect it to the power bank and you will be up and running again in no time.

An incredible 80%of internet users own a mobile device, as I am sure you know, nothing is worse than running out of battery when it is most needed. As smartphones continue to grow in popularity, so will smartphone power banks, and that growth represents a ton of potential that you can capitalize on. In addition, power banks are perfect for a drop shipping business. They are light, relatively cheap to source, and you can make decent margins by selling them.

Now, many power banks run on lithium-ion batteries. You will want to do your homework to make sure you are allowed to sell them in whatever country you are targeting for sales.

3. Phone Cases

This business idea goes in hand with the previous one. The phone accessories industry is hot, and it has been for some time. Phone cases account for more than 20% of the total phone accessories industry, so the market for these products is evident. On top of that, we do not see this niche disappearing anytime soon. The list of new phone models is constantly being updated, so you will always find that you have new phone cases to sell. If you decide to dive into this industry, remember to test out different variants of your products, we are sure you will land on those which your audience will love.

4. Cat Eye Sunglasses

If you have been thinking about starting a women’s fashion store, cat eye sunglasses could be a great option for you. The market for these products is huge. Over 3.5 billion sunglasses are sold each year across the globe. If you can capitalize on even a tiny percentage of that, you are going to be a happy camper.

When you are marketing these products, you will likely want to tap into the Instagram influencer market. You can offer influencers a commission for selling your sunglasses – that way you will only pay a fee for products which they sold for your business, rather than the usual “pay per promoted post” business model.

5. Body Suites

In the past, these products were strictly worn as lingerie. Now, however, they have made their way into mainstream fashion. These days, women wear bodysuits as tops, and this trend has boosted the product’s popularity. There are tons of different colors, patterns, and styles to choose from. This means more choices for your customer and a greater likelihood that they will find exactly what they are looking for.

6. Matcha Tea

It is a finely ground green tea powder from China. Matcha Tea is delicious, and it is one of the many traditional Asian products that is now finding massive success in western markets. Besides tasting great, these products offer a pile of health benefits – it is known to improve metabolism and detox the body. You can take advantage of that for marketing campaigns, especially if you are targeting health and fitness enthusiast.

By the way, if you type “Matcha Tea” in Google Trend, you will see that this is a trend which has been steadily on the rise since 2011 with interest peaking near the beginning of every year. Moreover, you can try to bundle Matcha Tea with related products like teacups, powder whisks, etc.

7. Beard Oil

This product is extremely popular for (guess whom?) men with beards. It works by moisturizing facial hair and the skin beneath the beard. Beard oil helps to soften the hair and can be used as a styling agent as well. It is essential for men who are serious about maintaining a well-groomed beard.

Since it is primarily men who buy beard oil, you will be able to run target ads directed mostly at men, which should cut your marketing costs down a bit. Knowing who your audience is will help you create compelling marketing campaigns and communicate with an engaged audience of proudly bearded buyers.

8. Enamel Pins

They have been exploding in popularity over the past two years and show absolutely no sign of slowing down. The great thing about these pins is that they come in so many different styles. There are literally thousands of different pins, so just think about the huge inventory you can offer your customers. And if you are drop shipping, you will never have to buy any product upfront.

They are relatively inexpensive when sold individually, so it might be hard to make decent margins once you have accounted for marketing and shipping fees. You can get around this by creating bundles of enamel pins for your store. This will help you to alleviate the shipping fees and sell more products.

9. Pool Inflatables

We know you have seen celebrities and social media influencers show a lot of love for pool inflatables. It was the unicorns, pink flamingos, and our personal favorite – the giant donut. Even though these products are somewhat seasonal, you can still run a sustainable business with some clever targeted marketing campaigns. Just remember, when it is winter in the northern hemisphere, it is summer in the southern one and vice versa.

If you do not like any of the above-mentioned options, you should pay attention to the tenth idea for the Ecommerce business, and that is your own brand.

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